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Are Your Insurance Sales Hot Like A Bowl Of Chili?

You may be frustrated and confused because your sales aren't hot. The sales and marketing systems you're using work for others, but they don't work for you. How is that possible? I'm pretty confident you have at least some experience with eating. So, I think you'll be able to understand the examples I'm going to use to make my point. If you've never eaten chili, it's a hot spicy soup.

By Cheryl A. Clausen

You may be frustrated and confused because your sales aren’t hot.  The sales and marketing systems you’re using work for others, but they don’t work for you.  How is that possible?  I’m pretty confident you have at least some experience with eating.  So, I think you’ll be able to understand the examples I’m going to use to make my point.  If you’ve never eaten chili, it’s a hot spicy soup.

Have you ever noticed that both you and your mother can follow the same recipe using the same ingredients and the same tools yet your chili doesn’t taste as good as her chili?  Theoretically your soups should taste exactly the same, so why is it they don’t?  Given the same recipe, the same ingredients, and the same tools to cook with the difference has to be in your techniques.

The same is true when you try to follow a sales or marketing system provided by someone else.  You have the exact same systems as everyone else yet when you use these systems you don’t get the same results.  There are subtle differences in your application of these systems that you aren’t aware of.  These differences exist and will always exist for scientific reasons.  You see, you’re born with natural behaviors and motivators.  You don’t see things, think about things, or respond to things the exact same way as the person or persons who created the systems your following.

Neither you or the system is wrong.  You just need to make adaptations in how you apply those systems so they better fit you.  And when you do the application of those systems becomes more comfortable for you, and you have greater success.

Another example comes from a chili cook off.  Everyone is cooking the same thing but everyone has their own unique interpretation of the same dish.  One version of the soup is selected as the winner.  And there is a direct analogy to your insurance sales success.

Do you look like just another chili cook off entrant to your customers?  The way you present yourself now looks like, sounds like, and feels like every other agent.  The winner is the agent who knows how to present their service in a way that stands out.  That will happen for you when you have a core marketing message and unique market position that attracts the interest and attention of the right people.

About the author: Cheryl Clausen can help you get unstuck. Do your Sales Skills match up. What could you do if you just had more time? Enhance your Time Management Skills, check this out.

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