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Power Marketing Wins Leads And Customers
A review of sales and marketing with the need for thorough and relevant training, pointing to a particular type of training with a very high success rate in terms of leads, customers, clients, profits and business growth.
Those in business ignore sales and marketing at their peril. These disciplines are the very lifeblood of any commercial enterprise, whether a single mother working from home or a massive multi-national corporate body. Every business has either a service or a product to bring to the market, but bringing it is not enough - it has to be sold as well. To put this another way - consumers, potential customers and clients have to be both made aware of the product or service and then coerced into purchasing it.
If customers are not aware of the product they will not buy it, and if they don’t buy it, it is impossible to generate a profit. Marketing is the science of bringing the right product to the market, at the right price, in the right way, at a Nett profit. It is the responsibility of the sales and marketing team to ensure this happens.
Everyone has their own preferred emphasis. For some it is search engine marketing, for others it is email marketing, for many it is direct marketing. However one chooses, identifying the correct marketing strategies as part of the overall campaign is imperative. It is the very root of the success you desire for yourself and your employer.
Training seminars and events should be attended often by all those operating in the sales and marketing arena. Most people are not natural salesmen. Yet it is possible to master these skills so they become more like drills. With the right training and strategies in place, the appropriate successful selling responses should kick in automatically. Also with marketing, one should be able to respond instinctively and creatively.
There is such a choice of media now that for the marketers it can be overwhelming. The power of the internet and the universal ownership of televisions mean that a vast number of people and markets can be reached quickly - almost instantly. It is always worth seeing how the market uses the search engines to better understand its psyche. It is amazing how people type words in an almost random order. Did you know that one of the phrases most looked for in the search engines is ‘engine marketing search’. It’s a funny way to do it, but more than 1 million searches do so each month. Why do they reverse the words? I can’t tell you- but I do know that it is important commercial intelligence that might be able to be used in some way when reflecting on the strategy and the campaign.
Some managers will opt to delegate everything to a marketing agency. The problem here is that many are prima donnas and will take the opportunity to do what they have always wanted to do, and use your money to do it. They can be like architects who do the same. If you opt for a marketing agency to rn and manage your campaign, you cannot afford to do so without first presenting the agency with a full and detailed marketing brief. The aim of this is not to limit their creativity, but to keep it focussed on your needs and not theirs. All this of course should be underpinned by solid market research.
At its most basic level, both selling and marketing are about the art of communications and the best choice of media for the markets to be targeted. It has to be said however, that not all possible clients and customers should be treated to the same method or system. For example, wholesale and retail markets will attract different methods of communication by the sales team. Again, if a product is to be sold in a store or shop, it is not the same approach as advertising an article to be sold at auction. The advertisements for each will appear in different magazines and other media, and the ads will vary too in design, presentation and language.
The real secret of success here is to start to do things differently. The old maxim about being surprised when there is no change in circumstances while you continue to do things in the same way stands as an eternal truth. I would encourage anyone to go and see, hear and / or read what Dan Kennedy has to say on this subject. A quick Google search will reveal a wealth of material. My best counsel is that you should note well what he has to say. Dan is one of the foremost sales and marketing consultants in America.