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The Truth About Selling Melaleuca To Your Friends And Family
Melaleuca network marketing is another company that promotes selling to your friends and family under the premise of "relationship marketing". The incentive you provide as a Melaleuca sales rep will be that you are able to pass on savings to your friends and family. Since they are already using many of the products you'll provide, switching to your Melaleuca products will help both them and you.
Melaleuca network marketing is another company that promotes selling to your friends and family under the premise of “relationship marketing”. The incentive you provide as a Melaleuca sales rep will be that you are able to pass on savings to your friends and family. Since they are already using many of the products you’ll provide, switching to your Melaleuca products will help both them and you.
Wrong! Relationship marketing works only when you don’t have a financial interest in the sales recommendations you are making. All you’ve succeeded in doing is making your friends and family feel ultra uncomfortable and sooner or later, they’re avoiding you.
The second problem with this selling position is the assumption that friends and family should buy from you because they are your friends and family. Are you wondering why people view network marketers as people who use their friends and family?
Now here’s a new twist on “relationship marketing” - taking it to strangers! Relationship marketing in this case means that you talk to anyone within “three feet” of you - anyone you want to form a relationship with. How effective do you think this really is? I don’t know about you, but I’m not in the habit of buying my Melaleuca vitamins or any type of products from someone I met on the street. On top of that, with all the scams taking place, what kind of business conducts their activities on the street? Not only is this a waste of time, but it’s tiring and ineffective.
Relationship marketing, when used correctly is generally not used to draw new clients into your business. If you want to gain new clients and prospects, then use a sales tactic like giving incentives as part of your marketing strategy. Give something away for free and you’ll find that you’ll be attracting more people to your business than ever before! Once that happens, then that’s where relationship marketing is used - with people who have already made a commitment to your business by buying something or requesting more information.
Write articles that push emotional hot buttons to get your targeted consumers. Don’t rely on selling to your friends and family and lose sight of the fact that you’ll still need qualified leads in order to build your business to success.
Have a method to qualify your Melaleuca leads and refine them once you get them your business. This might mean using an info request box or responding to an ad for a free e-book download. In any case, the people that respond are generally people who want to purchase your products or even look at the business opportunity.
Here’s how to generate a targeted lead. Use ads or direct mail as a means to draw in interested parties. You can also find leads online by using a business website that has reviews posted about the various products within your business. As they read your reviews and other information, their interest is heightened and they contact you about your Melaleuca.com business.
Keep feeding your lead refining process. There will always be someone who doesn’t want to participate in your business, but those people shouldn’t be your focus. Your focus should be on finding people who do want to be a part of your business. When that happens, you will find that your business will flow more smoothly and you’ll begin to see real results!