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How To Generate FREE Leads With Web 2.0
This article gives a brief overview of how to successfully use the phenomenon of web 2.0 to generate fresh leads for your online marketing business.
Many individuals are confused by Web 2.0 what it is, how to use it, how to profit from it, etc. Web 2.0 is really nothing more than an enhancement from Web 1.0 which enables direct communication with other users. The Web 2.0 platform consists of social networking sites including but certainly not limited to: MySpace, Facebook, YouTube, & Direct Matches. Again these sites are designed to bring individuals together allowing them to interact with each other.
A majority of web 2.0 sites are free to use and to start using them you will need to simply go through their registration process providing some basic information including your name and e-mail address. Once registered, you are able to control the content of the page you are supplied with. To implement a funded proposal marketing system a web 2.0 marketer must prepare by doing a few simple things.
The first task is to design a squeeze page or lead capture site that will capture your visitors attention and be compelling enough that they will want to opt-in for more information on your product or service. Be sure to write the content like a squeeze page and drive them to your opt in form. Once this is done, you have a targeted lead that is generated free of charge.
Another way to use web 2.0 is to search the database for people with similar interests as you. For instance, if you are marketing an ebook on party planning, you can look for people with upcoming birthdays, graduations or anniversaries. These folks will be receptive to information on planning a successful party. Again, you get a lead that is targeted to your product/service and it is free of charge. The chance of a conversion or sale is greatly increased.
The powerful aspect of web 2.0 sites is that they put you in contact with thousands or even millions of people. The networking possibilities are virtually endless. What you need to do is get them to add you as a friend or associate. These social sites allow you to send what is called a bulletin. A bulletin is a message that only reaches your list of friends or associates. This can be used to attract contacts with special offers. The use of a time sensitive approach is very effective call to action.
Whichever way you use web 2.0 sites, you are using a funded proposal so you make a little money along the way to supplement your paid advertising campaigns. Then you offer your higher end product/service. Since the contact already knows you and trusts you as a vendor, you have a good chance of making that secondary sale as well as others in the future.
Using web 2.0 technology and social networking sites can dramatically expand your customer base. The leads you generate are targeted, interested and ready to buy from you. Add the fact that the customer knows where to find you at any given moment and you have the formula for a powerful relationship with your prospects. This will give your contacts the sense that you are a real person and can be reached. The ability to contact you is extremely important to your prospects. It builds trust, reliability and credibility to your business.
Get yourself moving on web 2.0 and watch your contact list explode and your sales will follow suit.