Save this article
Use this article for free on your own website
Republish this article for free on your own website or blog. Or search or browse for more articles that your audience will appreciate. Huge choice available. Ideal for finding quality, free content. Read our publishers guide.
Making A Business Competitor Into A Business Partner
Your business competitors could be your ticket to making more money. Consider these five tips that support fraternizing with the enemy.
Your business competitors could be your ticket to making more money. Consider these five tips that support fraternizing with the enemy.
#1: Your marketing list will double. Consider for a moment what would happen if your opt in list doubled. It would be a pretty big boon, right? I mean instead of 500 people to send your ezine or promotional messages to, you now have 1000. Presumably, your competition has an opt in list that would be beneficial to your business. You have the same product or service and you have the same target market. Teaming up with your competition to unite opt in lists for a promotion will result in many of your partner’s customers joining your list and vice versa. Every purchase made, every newsletter sign up, is a new contact name for you and your future promotions.
#2: Credibility. It is well received by clients of both companies when announcements are made regarding combining resources to better serve the client. If you and your partner bring the best of what you have to offer to the table, past customers see this as a way to better serve their needs. Any efforts made to improve customer service just adds that much more credibility.
#3: Product bundles. You can really make your business shine by offering to both your customer bases promotional packages of products and/or services from both you and your competitor.
#4: If you and your partner have affiliate programs, then a joint venture will result in not only you and your partner making a nice profit on your own, but amplifying those profits with your affiliate network. This is particularly helpful because the affiliates for your partner’s network will be interested in and capable of promoting your product bundle, since you’re in the same industry.
#5: Product creation. Combining talents to produce new products can create a terrific buzz in addition to greater profits. Regardless of the market you serve, a joint venture production of books, software, seminars or video can be quite beneficial to both parties involved and your clients.
There is enough to go around. When you partner with your competition, you’re not limiting your profits, you’re boosting them to a whole new level.