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Why Most Ebay Sellers Drop The Ball When Selling On Ebay.
If you listen to Sydney Johnston in front of live eBay seminar audience she asks everyone first an really easy question. More often than not people get the answer wrong. It is all to do with how people percieve things and experienced internet business owners have learned to think outside the box.
If you listen to Sydney Johnston in front of live eBay seminar audience she asks everyone first an really easy question. More often than not people get the answer wrong. It is all to do with how people percieve things and experienced internet business owners have learned to think outside the box.
The degree of success you experience in virtual business is going to be dependent on how you see things.
Sydney Johnston who has been on eBay almost since the beginning doesn’t look at eBay the same way most of us do.When speaking to a live seminar audience she asks what sounds a pretty simple question “ What is eBay?” But the question is designed to stimulate the mind and thought processes further.
She is looking for her audience to gauge their perception as to what eBay can deliver and the majority of people are pretty limited as to their ability to see opportunity.
But that’s her point. She wants her audience to see the endless opportunity eBay brings to the table as one of the top five traffic sites on the internet.
She wants her students to see eBay as more of an opportunity than a mere auction site.
Sydney Johnston started to understand the massive potential of eBay when she started to sell expensive books. Almost by accident she built herself a list of 250 serious book collectors and started communicating via email with them on a more frequent basis.
This is where innovators take what eBay has to offer and run with it. Most people see eBay as the beginning and the end. Many think of it is the place to sell single items and nothing more.
However those who grasp the principals of marketing have latched on to the much wider opportunities that exists on such a highly popular site full of buyers.Opportunites abound for the savvy switched on opportunist.
For them eBay is simply the route to the gold which can provide them with a never ending stream of highly qualified customer lists that can be contacted off eBay for years to come.
It’s all in that additional communication.Few eBay business owners grasp this opportunity and this has shown little likelihood of changing any time soon.
For people like Sydney that sale is just the first step in a long and hopefully mutually satisfactory relationship.
Succesful selling is all about thinking what items work together and expanding the realtionship.
If you sell a set of pearl earings what other items would the customer also be looking at buying in the future maybe a matching ring or bracelet.
To find success on eBay you must see that intial transaction as a gateway to the customer. Think how you can enhance the customer experience and you will be filling your pockets with wads of cash.