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Pay Attention To These 3 Elements For Ultimate Adwords Success!
Google AdWords can be a confusing beast to get control of if you're not following a system for managing your account.
Google AdWords can be a confusing beast to get control of if you’re not following a system for managing your account.
The 3 most critical elements of your AdWords campaigns.
1.) Keywords - You must have the right keywords and enough of them in order to effectively reach your potential customers.
2.) Ads - Write your ads to clearly promote the benefits of your offer. Do not talk about yourself or your company here.
3.) Landing Pages - Design your landing pages with the goal of getting your visitors to take your call to action. Follow proven landing page design techniques.
Monitor your keywords on a daily basis. Are you keywords generating clicks and conversions? If not you may want to consider deleting keywords that are generating clicks and not conversions. This will save you a lot of money on AdWords.
If sales leads are your goal then track how well each of your keywords are generating leads.
You can save yourself a lot of hard earned money by deleting the keywords that aren’t generating sales or sales leads. You should also use “keyword matching” options with all of your keywords. You can read about keyword matching here - http://adwords.google.com/support/bin/answer.py?hl=en&answer=6100
You should track your Click-Through-Ratios (CTR) every day. The higher your CTR the more clicks you’ll receive per page views. Also, Google often rewards advertisers with higher CTR’s be moving your ads toward the top of the page without you having to increase your cost per click. A high CTR means your ad is relevant to the keyword you’re targeting and this makes Google and the searcher happy.
Use Google’s split test feature for your ads to increase your CTR’s. Google allows you to split test your ads in your AdWords account. After creating an ad you’ll see a link where you can create a “new variation” of your ad. Create two ads and let Google split the traffic up between them. After 20-30 clicks on each ad you can go to www.splittester.com and enter some data about your 2 ads and this tool will tell you which ad is going to be the winner & the loser. Delete the losing ad and immediately create a new one to begin your split test all over again. (make sure that you check the box in your AdWords settings to “rotate” your ads and not “optimize” your ads or the split test feature will not work.)
Once you have a winning ad delete the loser ad and create a new one to start your split test all over again. You want to run split tests on your ads for the life your campaigns, don’t stop!
Your landing pages should be built with conversion in mind. You want your visitors to take your call to action and not to navigate to another page on your site or go back to Google and search again. Follow proven landing page designs and you’ll find better conversion rates.
Start by following Google’s guidelines for building landing pages - http://adwords.google.com/support/bin/answer.py?answer=46675
If you want more success with AdWords follow the 3 points in this article every day.