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Keys To Converting More Sales
The reason you went in business in the first place was to make a profit. Regardless of the amount of success or lack there off, there is a time-tested strategy that's bound to increase your business. Now that I've got your attention let me explain.
The reason you went in business in the first place was to make a profit. Regardless of the amount of success or lack there off, there is a time-tested strategy that’s bound to increase your business. Now that I’ve got your attention let me explain.
Most businesses view their prospects as walking dollar bills. If you attract enough customers you’ll soon own the business you’ve always dreamed off. A life of filled with vacations to exotic lands, luxury cars, and 5,000 square foot estates. So every prospect is seen as the ticket to the life you’ve always dreamed off.
This approach does not work in the long run. So what you made your qouta or you grew your business. You may experience a short term gain, but you will ultimately lose in the long run. In order to preserve long term growth there must be a shift in how you interact with your customers.
There is one principle that cuts across all cultural and socioeconomic backgrounds. That is we are are all taught that it is not right to receive without giving back. We even have nasty names for people who do just that. No matter where you live on this planet this principle is at work. Let’s take a closer look.
Have you ever received a solicitation to donate to Non Profit Organization in the mail? If so you may find this interesting. According to the Disabled American Veterans organization if they send a regular mailer soliciting donations they have about a 18% donation rate. However, if they include a gift (individualized address labels), the success rate nearly doubles. By giving a unsolicited gift people feel obligated to give back.
If you want to attract more customers who will do business with you then you must ask the question...Who can I genuinely help? What can I do to benefit some one else? If you are effective at giving people what they need then they will feel obligated to do business with you. If you really make this shift then all the things you are hoping for i.e. the vacations, cars, and homes will begin to draw closer to you.
If you really want to grow your business then you must make this adjustment. For example, if you are selling an ebook. Why not contact a few prospective buyers and allow them to view a couple of chapters of the book for free. Let them know that you don’t do this for every customer. If the book is well written and informative your customers will be more likely to do business with you. Remember if your customers feel like you are giving them something special they will be more likely to give back the same behavior.
Take some time to do some strategic thinking. Your results will depend on how you can you best apply this principle.