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Persuasive Self Critique

I'm often asked to listen to speeches or presentations or interactions between my students and their prospects to give comment on what more can be brought to their individual persuasion skills. The sad fact is, I haven't figured out a way to extend my days. I've only got 24 hours, as do all of us, and I simply don't have time to help in this way.

By Kenrick Cleveland

I’m often asked to listen to speeches or presentations or interactions between my students and their prospects to give comment on what more can be brought to their individual persuasion skills. The sad fact is, I haven’t figured out a way to extend my days. I’ve only got 24 hours, as do all of us, and I simply don’t have time to help in this way.

What I can do is suggest that you record yourself doing your presentations or speeches or calls or interviews and listen to them. I guaranty you will find this valuable.

As you listen to your presentations and speeches, ask yourself the following: Do I have rapport? Then listen to it again and ask: Did I use presuppositions correctly and effectively? And listen to it a third time and ask: Am I using their criteria in the most effective way? And if they objected at any point, ask yourself: Where could I have heard that objection earlier in the conversation?

What follows are some frames within which to listen to your presentations.

What level of rapport have you achieved? Is it strong? Could it be stronger? What can you do to make it stronger?

Did you set an overall frame before your interaction even began? What is your frame? Are you coming at it from a position of authority? Are you coming from one up, one down, or level?

Are you using presuppositions? And as you listen, are you able to identify your presuppositions? Do you use them sparingly or a lot? Are they effective?

What are you using? What are you using well? What could be used better?

What are the objections you consistently get and where in your presentation can you hear the presentations begin? Can you figure out a way to frame the presentation so as to eliminate these objections before they even come up?

So let’s say you have an hour presentation, you’re listening to it, and you know that at the end, there’s an objection. Where could you have heard that earlier on? How could you have become aware earlier on of what happened and how could you have framed against it earlier on maybe even at the point of the criteria elicitation?

Listen to your presentation again and ask: How did I continue to reference and utilize their criteria throughout the process?

How do you feel about the length of time you were there? Were you there too long? Were you not focused on your outcome well enough or were you focused on your outcome well enough? How long were you there? How much time did it take and is that justifiable time?

Look around at other articles I’ve written, especially articles on framing. After having read a bunch and checking out my blog at www.maxpersuasion.com, you’ll begin to be able to hear yourself through my ears.

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