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Experts In Internet Marketing - Who Are These People?
These Ezine authors are using a method of branding themselves as experts in a field to get us, the consumers, to go view their websites or to seek them out elsewhere online because we have come to believe that they are an authority on a certain topic. After all, the more a person writes about something, the more knowledge they must have in that area and therefore must be an "expert."
When is someone considered an expert at internet marketing? I really don’t know. Are there certain criteria that they must meet to have this title bestowed upon them? Does it depend on the number of articles they have published or the amount of money they have generated in online sales? Maybe it’s none of these things. What I do know is that the people that I consider to be “experts” in this arena are the ones that are most recognizable. What does that mean?
Whenever I search internet of home-based businesses there are certain names in this industry that keep popping up; names of people that are always in front of you when you are on the web, touting their expertise in a particular area. Or these names keep showing up in your junk email box, repeatedly, several times a week (until you unsubscribe from their list). The more you see their names the more you start to associate them with the area of interest you are researching.
There are certain names that I always think of when Ezine articles are mentioned. Why? Expert authors have written hundreds, if not thousands of articles that have been published by Ezine publications. The more articles they have published, the more times their names are viewed online, the more they are associated with some level of knowledge in the area they are writing about. As readers of these articles we begin to associate a level of expertise to the author the more times we see their names.
This is not by accident! These Ezine authors are using a method of branding themselves that condition us to go view their websites or to seek them out elsewhere online because we have come to believe that they are an authority on a certain topic. After all, the more a person writes about something, the more knowledge they must have in that area and therefore must be an “expert.” These savvy marketers have found a way to suggest to us that they have expertise - an expertise that will hopefully convince us to fulfill their ultimate goal - an internet sale!