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The Clock Is Ticking, Three Seconds To Get Your Offer Read
It costs a lot of time and expense to prepare your sales mailing piece. Consider the time to write your article, to find and purchase the best list to use, then add in the postage, printing, and preparation costs. All the above is wasted unless your marketing sales piece grabs the prospects attention and inspires enough of them to reply to your offer.
A competition war is started whenever your intended client reaches for the stack off mail. Many are glanced at 1 second before entering the trash pile. Your sales offer has a maximum of only three seconds to go into the glance over stack. Can your offer enough attention just by the headline to be saved?
Your sales offer has 3 seconds to not only to grab the readers’ attention, but to hold it. If not the sales letter you are counting on to deliver leads response will be reduced to the level of junk mail. Why end up with poor results? It does not cost anymore for you to have send attention grabbing messages. That’s why some razor-sharp advertisers can pull in a 3% response rate, while others are lucky to get ½ of 1 percent responding.
Take your choice. Spend extra time putting on first class stamps, use advanced and fast first class mail, or have a mail house use bulk rate postage on your mailer. Their will be minor difference in your results., or (4) even if the address were handwritten out.
You have many choices when choosing the medium for your sales message. These include low cost postcards, attractive envelopes and easy to use tri-fold mailers. The letter message could be professionally written. With a lengthy explanation containing lots of product details, or an agent advertising piece you personally wrote.
All of these options only account for a five to ten percent variance factor in your final results.
A target refined list accounts for 40% to 60% of your response rate capability. Why purchase a high quality list of likely prospects if you can not get their attention? There is not hold back time, after three seconds your sales piece will compel the reader to read more, or it will be tossed out.
The letter should always be short and be able to hook the insurance agent without using gimmicks. Never say ‘it’s the best’ as every competitor says that and feels like that.
Your headline is the make it or break it point of your insurance agent advertising piece. The total print ad headline and sub-titles should ideally be about 25 words total Until you feel your advertising piece can grab and hold attention go no further! Use stunning adjectives and compelling verbs.
The headline is so important that you should write 3 compelling headlines, and have some associates or friends determine which inspires them the most. Remember to appeal to the recipients emotions, especially of fear, greed, or personal ego, all are very important.
Here’s two headline examples for a multi-level sales marketer seeking distributors, “Introducing our innovative barn burning product with limited sales territories.” Use maximum impact to steal away your competition’s sales pros. “Immediately start with free verified and quality tested leads.”
Using descriptive adjectives and compelling verbs and adverbs, called power words, charge up interest.. It’s actually quite easy and fun to write a winning headline Feel free to steal energy and motivation from this sample listing of power words and phrases that squeeze action.
Try out: leader of the pack, distinguished, remarkable, open more doors, guaranteed, instant commissions, revolutionary, new market leader, 2 products in 1, exceptional, ticket to success, limited offer, superior, attractive, advantage, shift gears, discount, expires, score big, secrets revealed, unlock doors, save this card, potent, see for yourself, instant results, priceless value, pace setter, time for a change, take the lead, good as gold, endorsed, get it all, climb the ladder, throw out the manuals, instant bonus, reserved, grand, dreams come true, unsurpassed, and money maker
Use a killer phrase in your next headline, and watch your results jump the hurdle. Remember your piece must grab attention quickly to pay out worthwhile results.