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Creating Info Products: Does Size Matter?
Selling info products online is an excellent way to make money. But a profitable product doesn't have to be a huge undertaking sucking up months of time and energy. Find out why small, high-quality reports are better.
Selling information products is a great way to create an online business with a big profit margin. Downloadable products are relatively cheap to create and you can sell them over and over again. This means more money for you!
But does size matter? How big does the info product have to be? I’m going to answer these important questions, and show you how you can get started selling your own info products quickly and profitably.
Here’s a little background…
When I first started making a living online I created my own ebooks. I saw others making money selling these downloadable information products and wanted to get in on the profits. And I’m glad I did because I still make a lot of money from my first ebook.
But…
It took me about 3 months to write this 289 page ebook. It was my first ebook, and the going was slow. Plus, the size of the project was large. So, I spent 3 months of hard work, without the possibility of making a penny. I wasn’t getting paid for all the hours I spent working on the ebook. I was making an investment of my time and energy on the hopes I would make money in the future.
But here is what I failed to realize at the time. Creating the information product is only part of the equation. Promoting the ebook is when the work really begins (and where the profits are). So, just imagine, you could spend 4 months or more before you see your first penny from all your hard work.
So, this got me thinking…
Do I really need to create a huge 300 page ebook to sell, or could I do a smaller project and take the shortcut to profits? More importantly, do my customers really want a huge 300 page ebook in the first place? And that’s when I decided size doesn’t matter. A quality information product is more important than the size of the product.
Now,, when I say the quality of the information product, I’m not necessarily talking about the layout, photos, cover graphics, etc. I’m talking about the VALUE to the reader. Give your customer EXACTLY what they want and make it easy for them to put into practice and start seeking RESULTS. After all, that is what your customer really wants… RESULTS!
I now dedicate my time to teaching others what I’ve learned about online success, and do so by using small reports. Since the report is small, it focuses on a SPECIFIC topic for a specific market. There is no fluff and filler, and it gets to the point fast. The customer can get through the information in a small report faster, which means they can start seeing results sooner.
And here’s the best part…
Instead of spending 3-4 months creating the info product to sell, a valuable, high-quality small report can be done in a week (or less). This means you don’t have to spend months on the hopes of making money in the distant future. You can literally see a profit in weeks!
So, if you’re thinking about selling info products online, think small, high-quality small reports instead of huge ebooks. The project is less overwhelming and the profits come a lot faster.
What small report will you write and profit from first?