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Leveraging Shipping Referrals
Have you ever heard of the new buzz word going round lately? It's shipping referrals! Learn why in this article you need to be incorporating this into your marketing.
A popular and simple, yet quite effective advertising method is shipping referrals. In fact, you have probably participated in this as a consumer without even realizing it.
Let’s say that you simply love candles. You have candles in every room of your house. Now, you have found this really amazing company who offers beautiful candles for the most incredible bargain basement prices you have ever seen. While filling out the order form, you see a little note telling you that by showing just five people the candles you ordered, that you will qualify for a box of free candles. Once your order of candles arrive, you show them to five of your friends and submit their names to this company. The company sends them a catalog, sometimes along with a free sample, which encourages them to buy their own candles. This is called a shipping referral. You can see how easily this works and also the potential for a high degree of effectiveness. The fact that it really is quite inexpensive for the company, only costing them a catalog and a sample candle, also makes this an attractive advertising method.
Another way that shipping referrals can be used is through different companies themselves. When an item is ordered long distance, there will usually be more than one shipping method offered for you to receive your merchandise. For example, a company that ships items of many different sizes may want to have more than one shipping company available. So, depending on the product ordered, you may see that you can use Fedex, UPS, or other shipping companies. This gives those companies listed shipping referrals, as once you are satisfied with one of those companies, you are most likely to use them again.
Shipping referrals can be viewed as word of mouth advertising and is one of the cheapest, yet most highly effective, methods that can be used. It involves everyone working together, the consumer, the companies offering merchandise, and the shipping companies. Although this is by no means the only form of getting the word out to the public, it is certainly something to try if you are in the position of needing a bit of an extra advertising boost. And who among us does not like to save a bit of money? Using the shipping referrals method accomplishes this goal nicely.
So if you are in the need of a bit of low cost advertising, why not give it a try?