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Podcasting For Small Business
Allow me to introduce to you, the newest member of your marketing family, the Podcast. It could become the most effective client & customer generator in your marketing mix.
A new species of marketing has established itself, it has has proven to be highly effective because it effortlessly pushes information to targeted audiences and receives exposure to the masses online.
Introducing the newest member of your marketing family, the almighty Podcast.
To see how podcasting fits into your “family” of marketing, I’ve devised a scientific classification system for you that demonstrates where podcasting comes from and how it fits:
Kingdom: Business
Phylum: Marketing
Order: Public Relations
Family: Media
Genus: Digital Media
Species: PODCAST
Faster than weeds are popping up in your garden and rising higher in popularity than Virginia Creeper are podcasts, abounding wherever fertile creative ground and a captive audience is available.
A well produced podcast is designed with a distinct purpose in mind, be it promotional or educational, and is able to penetrate consumer interest like no other marketing tool.
You have a direct say in how your podcast influences your customers and company culture, and best yet, you can even choose a voice to represent your organization.
This voice delivers messages on a regular basis to the subscribers of your podcast, becomes a trusted voice of your company, and is a wonderful introductory source for new customers wanting to learn more about your business.
Podcasting, while not only a tool for businesses, is also used for the promotion of tourism, politics, and education.
Podcasting is a great way to keep up with active people (your customers, clients & current or prospective) on the go with their iPods or similar MP3 players.
Heads of state including George W. Bush of the US, ranging all the way to city leaders, for example, the Mayor of Limerick, Diarmuid Scully, in Ireland are podcasting, proving that all levels of government are using podcasting as a means of communication to spread their message and gain feedback from their respective audiences.
Scripting the podcast is not difficult. You probably already have some written material on hand that you use to promote your company, suitable for a podcast script or segment of a podcast.
All that you are really missing is a voice to represent your organization and convey your message.
If you’ve been thinking about starting a podcast for a long time or if this article has sparked a keen interest in pursuing a new marketing tool, now is the time to get the ball rolling.
Here are 3 Easy Ways to Find the Voice of your Podcast:
1. Post a Podcasting jobat a reputable online voice over marketplace
2. Search by keyword for the type of voice you are looking for
3. Browse the featured talent and listen to the voice clips
Traditional media consumption is evolving and web savvy consumers who love podcasts are leading the pack, educating and converting others along the way.