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Does Your Personality Suit Network Marketing?
Network marketing is like any other business. You have a product, which is made available to you for selling. You need not even open your mouth, if the right approach is cultivated.
Now this is something a lot of people ask. Can I be a successful network marketer? Doesn’t it involve meeting people? I hate to interact with strangers. Is this stuff right for me? The answers to all these questions are yes and no. Yes because, network marketing doesn’t really mean you have to be a master speaker addressing thousands of people over the mike. Nor does it involve hectic socializing as some are apt to imagine. Network marketing is like any other business. You have a product, which is made available to you for selling. You need not even open your mouth, if the right approach is cultivated.
Here is a small example of what is meant. Imagine you are a part of a network company, selling food pellets for pet fish. In the first place, you would not be associated with this unless you are familiar with pet fish and their requirements. Even otherwise, you would have familiarized yourself about this product. Your job is to reach out to those who would like to buy this product from you, those who have pet fish at their home or office. If this product is good and priced well, there should be no problem selling it. You would have noticed by now that the selling cycle does not involve much of talking. The product speaks for itself. In fact, products which sell well are those which have inherent value. Your job is to bring the buyer and the product together on a common platform. It is obvious that, more than talking, it is your marketing skills which are important. There would have no problem in buying food pellets for my pet fish if it is good for my fish.
Unfortunately all products are not food pellets and all consumers are not fish. There are high tech products which require specialized training to understand and sell. Mind you the profit margins are much higher for these products. As a rule, more difficult the product is to sell, more is the profit margin. This is about real, genuine goods and services here. Not some hare brained scheme to rip off people. To sell high tech gear one should be knowledgeable, should ideally have formal education and training. Here again it does not matter if you have a serious personality. It may actually add value and gravity to the product on sale.
Cosmetic products like lipsticks, face packs, nail polish and perfumes are all time favorites of network marketers. These products seem a perfect fit for this channel of marketing. We sometimes make a mistake in talking shop in all social gatherings. Some women tend to sell beauty products on all occasions without bothering about the suitability of time and space. Soon they find out that others are avoiding them totally. In network marketing one usually does involves friends and colleagues, but keeping your personal and professional lives separated by a discreet line is always prudent. Each situation is different and unique. Network marketers should understand the undercurrents of the situation and act accordingly. There is no formula or system to tackle real life situations.
What is truly required is a genuine personality with a desire to market goods and services to people who have a need for them. Cutting across the jargon and providing true value is the core substance of network marketing.