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Communicate, To Build Cohesive Teams
Good communication is always a cornerstone of any team building effort. And, in this article we follow the connections, from communication to cohesiveness, and from cohesiveness to team building.
Teams and team building are great. When they work. But, they won’t work without a sense of cohesiveness. As you may know, cohesion generally refers to the shared commitment that members feel to their group and to each other. And, as we’ll see, communication is critical for cohesiveness.
Starting with the cohesiveness factor, we know that leaders within the armed forces, in every nation and throughout history, work hard to build cohesion within their military organizations. Boot camps, for example, use the principle of replacing a recruit’s existing value set with a new one that reflects the values of the military unit. It’s a cornerstone of that type of team building.
No doubt you’ve also seen the desire for cohesiveness become an issue in companies and other organizations. It can be anything from birthday parties for members of a department to a top-down, organization-wide initiative to increase morale.
And as you can imagine, cohesion and team building cannot take place without communication.
Members of a group can only develop a sense of belonging when someone communicates to them that they are a valued part. In the case of formal communication, that may mean something like an initiation ceremony. Or, it may be informal, as in the sense of allowing new members to participate in group activities.
As part of the team building process, members may be expected to reciprocate. They must signal to other members that they value the membership they received. Expressions of gratitude may be involved, and sometimes that may even be criminal or distasteful, as is sometimes the case with fraternities. Consider the cases of street and outlaw motorcycle gangs that may demand the commission of a crime as a condition of membership.
Leaders intent on team building must be acutely aware of their communicating role, and consistently evoke or invoke the shared values that hold the group together. Speaking of shared visions and experiences are two ways of accomplishing this. In some unfortunate cases, it may involve scapegoating individuals or groups that are unlike them in some way.
Then, we have to consider how the group communicates its cohesiveness to people who do not belong to the group. Members of Little League baseball teams wear team jackets, for example, and members of fraternal orders and service clubs wear vests or badges.
In talking about cohesiveness, the experts also, and invariably, mention the downside of this togetherness. The often cite the problem of groupthink, a problem that occurs Groupthink often comes up in this context, when organizations and leaders put group consensus ahead of healthy debates about the advantages and disadvantages of a course of action. Members of the group think it’s more important to avoid disagreements than to reach the right decision.
Groupthink also involves limited input from outside the group, meaning that important facts or opinions may not get to the group before it makes its decision. Most often, the outside information that does get in supports existing beliefs.
In summary, good communication, is always a cornerstone of any team building effort. And, we can see the connections, from communication to cohesiveness, and from cohesiveness to team building.