Save this article
Use this article for free on your own website
Republish this article for free on your own website or blog. Or search or browse for more articles that your audience will appreciate. Huge choice available. Ideal for finding quality, free content. Read our publishers guide.
Employing The "Loop D Loop" In Persuasion
Language patterns are some of the most powerful strategies in persuasion. And one of my favorites is the "Temporal Pattern Loop".
Language patterns are some of the most powerful strategies in persuasion. And one of my favorites is the “Temporal Pattern Loop”.
Loops create an opening in the mind of your prospect or client which will leave them wanting more.
To understand open loops, or the temporal loop pattern, there are three important things you need to understand: 1) People, by nature, need closure.
An example in sales of the prospect keeping an open loop with the sales person is that dreaded phrase, “I’ll need to think it over.” You want to either end it or don’t end it. Either say yes, or say no, but don’t tell me you want to think it over.
Number two, when they don’t get closure, your prospect’s response potential is increased.
So now you know all there is to know about open loops.
Hold on a second. . . didn’t I say there were three things you needed to know about loops? I sure did. Frustrating, isn’t it?
People need closure. And when they don’t get it, their response potential is increased.
Are you still wondering what the third thing is? How much do you want to know?
Well, there isn’t a third thing, there are actually only two things you need to know.
Loops. . . use them, and keep them open, and you’ll watch your sales skyrocket.
What is something you know really well? An area of expertise that you’ve gone over from start to finish? Let’s just use the Civil War as an example. Say you have it all mapped out and there’s no test you couldn’t ace on the history of the Civil War.
Now say that someone was giving a lecture or teaching a class on the Civil War and claimed to have new information. But that’s not possible, you think to yourself. You already know EVERYTHING there is to know. . . Well, sadly all of your loops regarding this particular subject are closed.
You can use loops when you want to increase response potential because if you leave a loop open, it makes people want to sit forward and try to figure out what it was that you didn’t tell them. In other words, they’re missing something. Like when I wrote, “There are three powerful things you need to know to do these loop patterns” and I told you two of the three. For many of you, you just had to know, “Well, what’s the third one?”
If you were just skimming this article and not paying too much attention, your conscious mind may not have picked up on the open loop. No matter, you other-than-conscious is always at work and you may have been left with a little nagging feeling of incompleteness.
When you open loops without closing them, people begin to believe that they don’t know all there is to know about the subject because if people know all there is to know, they go away and they don’t come back. After all, there’s no apparent reason for them to stay.