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The List-Builders That Still Work: Squeeze Pages
Should you use a "squeeze page" on your website, or have these pages lost their effectiveness?
Should you use a “squeeze page” on your website, or have these pages lost their effectiveness?
What is a “squeeze page”? It’s simply a page you place in front of the rest of your site that requires visitors to give up their name and email address before they get to see any information.
This technique must be used carefully—it can build your list, but can also drive away potential customers.
Here are some things to think about
You know it’s important to grow your e-mail list. The bigger the list, the more people will see your offers, and the more money you will make.
It’s a different world today than it was even six months ago: it’s just plain harder now to convince skeptical web surfers to give up their email address. Done wrong, a squeeze page can harm your business. Done well, it can grow your profits quickly and easily.
The best place to use a squeeze page is as the “gate” to your salesletter. That means using it on a site that sells only one product, not on a catalog-style site. The list you build from such a squeeze page will be highly targeted.
One of the biggest mistakes I see being made online is putting a squeeze page in front of the wrong kinds of sites.
These include sites that are portals, intended for branding, or blogs. These sites are used for very different reasons than are salesletter sites; so don’t put a squeeze page in front of them.
Remember that your squeeze page is a gate.
For direct response sites, it’s a valuable tool; used on other kinds of sites it may simply be a turn-off to your customers.
If you have a strong enough offer, a video, an audio, or special report, you may be able to get people to opt in and build a very targeted list using a squeeze page.
The growing problems of spam, viruses and spyware have made people more reluctant than ever to give up their name and e-mail address.
Squeeze pages can definitely build your list fast. These pages are a powerful tool that I recommend to all of my clients; just be sure to use them in the appropriate situation.