Save this article
Use this article for free on your own website
Republish this article for free on your own website or blog. Or search or browse for more articles that your audience will appreciate. Huge choice available. Ideal for finding quality, free content. Read our publishers guide.
The List-Builders That Still Work: Squeeze Pages
Are you wondering if squeeze pages still work well to build your email list?
Are you wondering if squeeze pages still work well to build your email list?
What is a “squeeze page”? It’s simply a page you place in front of the rest of your site that requires visitors to give up their name and email address before they get to see any information.
This technique still works like magic—as long as you do it carefully, and offer a “bribe” that is truly appealing and valuable to your visitors.
Considerations you should take into account…
It is important to build your email list; the more subscribers you have, the more sales you can make.
It’s a different world today than it was even six months ago: it’s just plain harder now to convince skeptical web surfers to give up their email address. Done wrong, a squeeze page can harm your business. Done well, it can grow your profits quickly and easily.
First, know that the most effective squeeze page is used on “salesletter site” - that is, one built to sell one product. Using a squeeze page as the “gatekeeper” of your salesletter sifts and sorts potential buyers by level of seriousness. It also gives you a list of prospects who are clearly interested in your offer (or at least in your subject).
One of the biggest mistakes I see being made online is putting a squeeze page in front of the wrong kinds of sites.
Don’t put a squeeze page in front of your portal site, your branding site, or your blog. Putting a squeeze page in front of those kinds of sites does not make sense. Those sites have a very different purpose than sites that are intended to sell one targeted product or promotion.
Just keep in mind that your squeeze page is a barrier to what is behind it.
It bars people from your website, and can possibly scare your customers away.
If you have a strong enough offer, a video, an audio, or special report, you may be able to get people to opt in and build a very targeted list using a squeeze page.
Online threats such as spam, scams, spyware, and viruses are a few reasons people are more resistant to giving you their email address.
The answer to this issue is simple, in my opinion. Squeeze pages can build your list super-fast; you just have to choose the right websites and scenarios in which to use them.