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Getting Clients Is Really Simple
With all the competition in the service profession today, it's much harder to attract quality clients and earn a good living.
With all the competition in the service profession today, it’s much harder to attract quality clients and earn a good living.
Understanding this, I’m going to give you 5 tips to get all the clients you can handle.
1. Marketing your business should be your number one goal.
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Well, I can tell you from personal experience, as well as with hundreds of my clients, it’s simply not the truth. The key to building a long term, solid practice is the quality and consistency of your marketing as much as the actual delivery of your services. As Michael Gerber states in the e-myth revisited, working on your business much more than working in your business.
2. Become a positioner not a prospector. A positioner is someone who builds his/her reputation such that prospects come to them, they command respect. Positioners pick and choose clients, whereas prospectors hustle and struggle to get clients. Become a positioner and share your valuable knowledge, expertise, and education with prospects, as a result you will be viewed as the “go to” person.
3. Don’t forget to educate your prospects with what they want and what they need. Interuption based marketing no longer works. Your best clients want to be educated in terms of how you can help them to solve their problems.
Give your best information away and watch clients flock to you. You will position yourself as an expert and win the hearts of your best clients.
4. Create info products to share with your best prospects. As your prospect learn from you, they will be much more open to hiring you as their service professional of choice.
In terms of positioning, creating an info product will attract highly qualified prospects who view you as an expert in your field, and as a result, will pay top dollar to work with you.
5. Promote yourself as a specialist and avoid being seen as a generalist. In today’s competitive environment, if you want to stand out and attract more and better clients, you must position yourself as a specialist in solving the problems that keep your best prospects up in the middle of the night.
Lastly, you must connect with your target market. Who is it that you support, what are their problems, and how do you make their lives easier?