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Network With Out Fear And Rejection
It's a fact that most of the business that is conducted today is the direct result of network marketing efforts. Most people have to see a product or service advertisement seven times before they will buy, but are more likely to purchase much sooner if a friend, family member, colleague, or some person of influence refers them to that product or service.
It’s a fact that most of the business that is conducted today is the direct result of network marketing efforts. Most people have to see a product or service advertisement seven times before they will buy, but are more likely to purchase much sooner if a friend, family member, colleague, or some person of influence refers them to that product or service.
The biggest issue for most small business owners that attempt networking is fear. They have the fear of public speaking and they have the fear of rejection, and these are the issues I want to address.
How are you going to get over the fear of speaking in public? Easy; the answer is practice. Listed below are some tips to follow.
1. Your are a professional and what do professionals do? They study and they practice their craft. So step one is the most important, practice at every free moment of the day. Practice to where you have it down without even thinking about it. Till it becomes natural.
2. Be prepared and have all your marketing materials ready the night before and make sure you get plenty of sleep.
3. While on the way to an event, you need to do 2 things. 1 you need to relax and start getting motivated. To steal a line from Happy Gilmore, “go to your happy place”.
Now you might ask, well how do you deal with the fear of rejection? Well that’s easy. Develop a rejection free 30sec or so advertisement for your business. Part of what lends to this fear is that you feel that you are trying to sell everyone in the room your product or service. This is the wrong attitude to have. Your goal when networking needs to be making contacts and how can you help them and how they can help you. Not selling them. Now if they need what you offer that’s great and it becomes a selling opportunity; but it is not your goal. Follow steps here in order to develop your own spiel.
1. Hello my name is (your name) and I’m with (your company name)
2. Next generate a statement of what you do rather then simply saying what you do. Example don’t say I’m a landscaper, instead say We assist our clients in planning and creating their own at home paradise.”
3. Insert one maybe two important industry fact, for example if you’re a landscaper you may say there are over 50 different types environmental factors that can destroy a persons yard.” (Now I’m not a landscaper, and I’m shooting at the hip here. This is just an example of the type of thing I’m talking about.)
4. Well the only thing left is to tell them who makes the perfect client for you and in a rejection free statement if they know anyone to please have them contact you. Remember you are there not to sell them, but to find those that can help you to find more leads and you are them to help them.
5. Your target time here is 30 seconds long.
Create your own advertisement and practice, practice, practice. Do this and you will be able to network like a pro!