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Can Ezine Advertising Help You Grow YOur Business?
This used to be one of the best ways to get your business out into the open. But does it still?
This used to be one of the best ways to get your business out into the open. But does it still?
The point is that right now, more then ever, more and more of these ezine owner realize they can make more cash advertising with their own affiliate links rather then let someone pay them to advertise. So you need to know a couple of things before taking this route.
One of the things you need to consider is you want to only publish your message in responsive ezines. This presents the first problem as most of the good ones are or very expensive, or wont accept any other ads as their own.
Another thing is that a lot of these ezines that are sent through email are normal email formats. Nothing fancy. And again, the only ads inside are usually ads they profit from themselves.
Yes, there are good ezines you can pay to advertise in. But these are usually the ones that aren’t too big and just started to grow. They start out with using the old type of ezines, giving you articles, resources and ads.
If you do find one of the ezines, it’s is very often hard to get in. in the normal way that is.
But if you’re creative, there are always methods to get in. For instance, if you got a product, contact the ezine owner and offer them some more commission. Maybe 60% instead of the 50% you pay to lesser mortals?
Do notice: Never invest in an ezine you didn’t read yourself. Why? Because you want to be hundred percent sure about the quality of the content.
Don’t be shy to ask for figures either. Ask for proof of their claims like open rates, etc. In this way you can back yourself up and be sure that you aren’t advertising in some crappy newsletter.
Never be satisfied with cheap bottom sponsor or classified ads. Try to always get those top sponsor or solo ads for best results.
A valuable tip: go to online networks that publish for ezines. They oftenly have the best ones in their networks at the best possible rates for you.