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AdWords Campaigns - Do They Need Micro Managing?
You find the ads everywhere, stories of folks who use Adwords to market their product and make 100's of dollars of profits and they only work a few hours a day. They want to convince you that this is a common situation and it can be your situation too, making 100's/day just by booting up your computer.
You find the ads everywhere, stories of folks who use Adwords to market their product and make 100’s of dollars of profits and they only work a few hours a day. They want to convince you that this is a common situation and it can be your situation too, making 100’s/day just by booting up your computer.
The thing that they are not saying is that working only a few hours a day when you are running an internet marketing campaign is not common at all, especially for someone who doesn’t have his advertising plan already in motion and is still trying to settle on a niche to pursue. Adwords campaign management requires plenty of micro management.
Consider this.
The first thing you are going to need to do is go to Google’s databases and discover which keywords are popular among all of the recent searches.
Then you need to write down as many keywords that are relevant to your product/service and then compare them to Google’s list. (You can do this simply by thinking of what you would enter in a search engine if you were looking for your product/service on the internet.)
After having gotten you keyword list together, you need to choose what bids you will put on them. That doesn’t mean that you will write an email to google telling them what you will bid for these keywords and getting to use them in your ads and campaign and google writing back to say ok, you can use them. That is impractical.
What really happens is that Google handles the ads by showing the ads that are most likely to bring a greater profit first and more often and this way their bottom line is more assured.
AdWords is a pay-per-click operation. What this means is that a marketer (that is you) is assessed a fee for each time that there is a ‘click’ on his ad and a searcher goes to his website using that ad/link. This is not saying that a sale was made after the click.
An advertisement which is chosen a greater percentage of the time will bring Google more profits; therefore, they accord the right to be at the top of the list to the individual willing to pay the greatest sum of money per click.
Once a bid is placed and an ad is run it is necessary to monitor the success of that ad every step of the way, as well as any changes that may occur pertaining to the popularity of that keyword on the market.
Ads and keywords that lose their popularity and profitability need to be replaced with a campaign that uses current popular terms.
No, you are not going to make hundreds of dollars a day doing virtually nothing through the use of Google AdWords; you are, however, going to gain a fine appreciation for the art of multi-tasking and micro-management and, if you are among the truly fortunate, being able to see your business flourish.