Save this article
Use this article for free on your own website
Republish this article for free on your own website or blog. Or search or browse for more articles that your audience will appreciate. Huge choice available. Ideal for finding quality, free content. Read our publishers guide.
Strategies To Bring Traffic To Your Website
Creating a website can be tough enough. Getting visitors can be even tougher. Follow these strategies to build a following.
There are so many websites out there it can be hard to get noticed. Building up a following online can be a daunting task. Try using some of the following strategies to bring more visitors/customers to your site. Some are easier than others to get started, but can be well worth it once you’re done.
One of the oldest and sometimes most difficult ways of getting your website noticed is the search engine submission method. This strategy constitutes submitting your site to every search engine that you can. You can do this manually by visiting each search engine individually, or you can hire a service firm to submit your site for you. The problem is that even after your website is submitted, it may be ten pages or more deep on the search results. I don’t know about you, but I typically don’t venture past the first page or two of search results. You can use search engine optimization or SEO to improve your ranking, but this can only get you so far as well. When starting your online presence, search engine submission is definitely a must, but don’t place too much weight on it generating much traffic for you early on.
Another strategy you may want to use is pay per click or PPC. Pay per click services allow you to bid on how much money you’d like to spend per visitor to come to your website. The beauty of this is that you only pay when someone clicks on your sponsored ad and visits your site. You can bring targeted traffic to your website, and only spend what you want to. The key to this strategy is picking the right PPC service for you. You need to decide if price per click is the most important, or if you are looking for the largest and most broad engine available. The downside with this method is that if you’re like most budding online entrepreneurs, you don’t have much of a budget available for advertising and marketing. This can be a deterrent for many new businesses. You need to decide if it’s a cost that you want to take on.
Another strategy available to websites looking to raise their profile is the link exchange method. The premise is that you post your website available for other webmasters to trade. You contact webmasters that you’d like to have link to your website, and they in turn do the same. One benefit is that it can raise your page rank with search engines that put weight on how many sites link to yours. It can also help you reach a greater customer base with a site that compliments yours. The downside is that many sites put your link on massive pages listed as “partner sites” They may have hundreds of links on this page, and yours may be buried much the same as in a search engine ranking. Another negative is that if the site is too closely related to yours, it may actually steal potential customers. I’ve found this strategy not to work very well overall, but in some cases, it does have its merits.
You could also write and publish your own e-book. You can make this on whatever topic you may know a fair amount of information about. It would be a good idea to somehow be related to the information or products on your website, but not mandatory. You could sell this e-book, or give it away to potential customers as a free gift for stopping by your website. You could also use it as an incentive to signup for your mailing list. The e-book should contain a link to your website so that it acts as a salesman for your website. You can see an example, and download a free copy for yourself of a marketing e-book by going to the following link: http://www.acgrei.com/free_traffic/free_traffic.zip .
If you’re not using these strategies, any or all of them can help add traffic to your website. The most important thing for any web-based business is to have consistent traffic arriving all of the time. Without traffic, your website is just collecting dust and costing you money. Make sure that you’re doing everything that you can to bring potential customers to you. If you have any questions, or would like further info, you can email me at nkirt@acgrei.com. Have a profitable day!