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Insurance Sales: You Aren't Born Creative You Become Creative
You probably think creativity is something those artsy aesthetics types have. You may be surprised to know that creativity is a learned skill. And you may be ever more surprised to learn that creativity can be a skill that leads to improved sales techniques. Creativity is just a thought process that produces ideas. To become creative you need a positive attitude. And you need to be open to allowing yourself to be creative.
You probably think creativity is something those artsy aesthetics types have. You may be surprised to know that creativity is a learned skill. And you may be ever more surprised to learn that creativity can be a skill that leads to improved sales techniques. Creativity is just a thought process that produces ideas. To become creative you need a positive attitude. And you need to be open to allowing yourself to be creative.
Get inspired by observing how resources are used in different ways in different industries. When something works well in another industry it may work well in your industry too. If you happen to be the first person to see this relationship you’ve just created a unique position in your market place.
You are not only a sales person, but a buyer too. Begin to view every buying experience as a live learning lab. Based on your experiences what buying experience could you or would you want to create for your buyers?
What about those horrible buying experiences that you’ve lived through. The ones you wouldn’t wish on your least favorite person. Would there be value in assuring your buyers that they’d never have an experience like that with you? If your actions backed up your promise would it be easier for you to gain their trust and establish rapport?
Have you ever had a really fun buying experience? Collect ideas from your fun experiences and find a way to incorporate some of those ideas into your marketing or sales experience. You can establish great relationships quickly when you make things fun. As an added bonus your buyers will tell others about their experience making them want to have that fun experience too.
You wouldn’t be in sales if you didn’t believe in yourself so stretch that belief to include your creativity. It’s easy for you to be creative because you know your customers and you know your service. Because you know the big reason people buy all you have to do is connect that big reason with a creative idea that leads to increased sales.
Fear can kill your creativity. Is there a creative question you could ask that would get your prospects attention? Can you creatively position yourself setting yourself apart from the competition? Reach out and creatively connect with your best prospects. The tools below may help you to improve your sales techniques so you can become a top producer.