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Did you know that there are some coveted, little known, power words out there that could give your ad or sales copy a much needed shot in the arm? It's a plain fact that powerful ad copy is what differentiates a great marketing campaign from a mediocre one. Any successful marketer will tell you that the building blocks of great copywriting are those power words that suck your prospect into your ad or sales letter and compel them to take action.
Did you know that there are some coveted, little known, power words out there that could give your ad or sales copy a much needed shot in the arm? It’s a plain fact that powerful ad copy is what differentiates a great marketing campaign from a mediocre one. Any successful marketer will tell you that the building blocks of great copywriting are those power words that suck your prospect into your ad or sales letter and compel them to take action.
When it comes to marketing, it’s not just WHAT you sell that’s important, it’s HOW you sell it. Most people trying to generate cash over the internet and direct response marketing but don’t really have the know-how to produce good sales copy, which is really sad for them.
You’re about to get a huge boost in your copywriting skills. This boost will turn around your failing attempts and put your new ventures on the fast track to success.
The bottom line is, powerful copy is what’s going to sell your product. If you don’t know how to write a compelling sales letter you MUST find another way to get it done.
You can:
- Hire a professional writer. This option can be costly as good writers who know what they are doing do not write for free.
- Learn how to write effective sales copy. This route takes a LOT time meaning lost income and opportunity while you’re busy studying.
-Use templates (helpful but your copy will be somewhat cookie-cutter)
- Use software that allows you to write like a professional. I’ll discuss this in more detail below.
I’m going to give you a special bonus in this article by revealing 15 power words that are going to help convert your prospects into buyers. To begin with you’re going to discover one of the most powerful words available in the English language. The concept behind this word is powerful enough you are going to want to center your entire marketing strategy around it.
Over the years there have been many ads and sales letters, both online and offline, I have ran across that drone on about what the person who wrote the ad has to offer the customer. This might have seemed logical while the person was writing the ad but in reality using this approach harms sales. Prospects don’t care what you have to give them, the emphasis in your sales needs to be off of YOU and on the prospect. Your prospective customers are focused on themselves and you will have to be as well if you want to close the deal. ‘What’s in it for me?’ is the ONLY question they want answered.
The key to strong sales copy is to incorporate the use of “you” in the sales pitch. You should always tell your reader what they have to gain rather what you can give them. For instance, you can take, “I will give you this when you buy my product.” and turn it around to say, “You will get this...” which will turn the focus away from you and towards your prospective client. Basically you need to take the “I” and “me” out of your sales copy and exchange them for “you” and then watch your sales increase.
Topping the list… ‘you’ is one of the power words that can be used to improve your sales copy.
There are hundreds more words that can give your sales a boost. Here is the list of 15 power words I mentioned in the first part of this article.
1. 100% Money Back
2. Amazing
3. No-risk
4. Bargain
5. No-risk
6. Practical
7. Challenge
8. Magic
9. Discount
10. Instantly
11. Insider
12. Increase
13. Fortune
14. Amazing
15. Announcing
There are hundreds of power words you can use to improve your ad and sales copy. But BE WARNED! Just as there are words to trigger positive action from your prospects there are also words that can send them running!
Effective use of these power words is necessary and, although you have some of the words, figuring out how and where to use them is not always easy. Finding the words is only the first step, afterwards you must memorize them and then you get to the hard part; using them. You need to know exactly when and where to use these words to boost your your sales and bring a steady stream of buyers to your product.
ScribeJuice has made matters easy for you. The breakthrough technology used in this software allow you to easily master the use of power words in your sales copy and allows you to infuse your documents with response-driving, hypnotic, power words. It also helps you automatically flag response-killers that can harm your results and helps in many other ways too.
If you need to write ANY kind of ad or sales copy, whether for online or offline purposes, you should visit http://www.ScribeJuice.com. It makes writing high-response ad and sales copy automatic.