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Articles by David Eissman
Marketing Plan: Do You Really Have One?
As a result very few small business owners have a written marketing plan. In the competitive and crowed market place many of us operate in the lack of a plan is a recipe for FAILURE! So what is a marketing plan? It is a well thought out written document that is a roadmap to drive your activities that result in securing new clients.
Marketing Mentality: Your Two Businesses- Delivery And Marketing
What do you mean by two businesses? I can't even keep up with one. Relax, I don't literally mean two separate businesses, but you do have two businesses in one. You are in the business of delivering your product or services and you are in the business of marketing!
The 5 Biggest Misconceptions About Networking That Will Have You Spinning Your Wheels
Are you tired of going to one networking event after another with little or no results? Here are several of the reasons that you may not be getting the results you are looking for.
Marketing Information Products: 5 Tips For Attracting More Clients
What are information products and how can they be used to turn suspects into prospects and to build alliances and joint ventures?
Web Marketing:Does It Make Sense If You Do Business Locally Only?
Why would you bother with internet marketing if you're only interested in business in your community? There are quite a few good reasons and we will answer them here.
Viral Marketing - This Is One Bug You Want Your Marketing To Catch!
Any aware business person today understands that the Internet is playing a continuously growing role in marketing their business. There are two questions that this will answer: What does viral marketing mean? How do you catch this virus?
What Is Your Marketing Mentality Quotient
Most small business owners and independent professionals start their business primarily because they have knowledge and skills that are in demand. While they understand intellectually that they have to market and sell, often it does not translate on an emotional level. Many business owners tend to look at marketing as a necessary evil and in many cases have negative beliefs toward it.