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Articles by Donna Gunter
Article Marketing: 7 Essential Elements Of An Article Resource Box That Gets Clicked
Distributing your articles to various article banks and directories online won't work for you unless you have a well-developed resource box. A great resource box is important to the success of your article marketing efforts because it is the key element that will drive traffic back to your site. Here are the 7 essential elements that you need to include in your resource box for maximum clickability:
Copywriting Tips: 13 Steps To Creating The Perfect Sales Letter Template
The most challenging piece of product creation is the creation of the sales letter landing page where you talk about and sell your product. Creating an effective sales letter is really all about following a formula. Here are 13 steps to help you create the perfect sales letter for your product or service:
Marketing Results: 7 Crucial Stats You Need To Track Your Marketing Success
It is imperative to determine what is important for you to track in your marketing. Whether you set up your system in a document or spreadsheet, you'll be amazed at the power that you feel when you view the numbers from week to week and can spot trends developing or problem spots that need a solution. Here are 7 statistics that I track in my weekly marketing tracking system:
Marketing Tips: The Internet Marketing Secret That Stops Small Business Owners In Their Tracks
All of my clients are exceptional at the service they provide for their clients. However, many of them have a hard time filling their practices and finding clients. Almost without fail, they tell me that this is a marketing problem. It is a marketing problem, but not the type they think it is. The same problem is the Internet marketing secret that stops small service business owners in their tracks, every time.
What To Do If Your Facebook Or Twitter Account Is Hacked
It's no longer a matter of IF your Twitter or Facebook account will be hacked, but simply WHEN. Many of the messages from a hacked account are linked to a virus or some type of malware that either infects your computer or will gain access to your account and send all of your friends and followers spammy messages. Here are steps you can take if your Twitter or Facebook account is hacked:
Copywriting Tips: How To Market Benefits Vs Features
One of the most difficult concepts to grasp for online business owners who are writing their own sales copy is to write about the benefits of your product/service, rather than the features. Less than 10% of business owners truly understand it. Not surprisingly, it's also the primary reason that so many marketing campaigns fail. Here's how you can successfully distinguish features from benefits for your customer prospects:
How To Get 95% Of Your Clients From Internet Marketing
Internet marketing is quite powerful, especially if you reside in a rural area or don't especially care for live networking events. If you're starting an online service business from scratch, or even if you've been in business a few years, here are the 21 steps I recommend that you follow to get 95% of your clients from Internet marketing:
Blogging And Article Writing Are Great Ways To Generate Business Opportunity Leads
You can generate your own business opportunity leads by targeting a specific niche through blogging and article writing. This enables you to develop relationships increasing your odds of getting good quality leads.
How To Become Your Industry's Leading Expert In 30 Days
Many solo service professionals wonder how they will ever become known in their industry. How do you create trust and authenticity with your target market and be seen as a real, true expert rather than as a sham? One of the easiest and quickest ways to do this is by interviewing experts in your industry. Here are the 10 steps you can follow to help you become your industry's leading expert in 30 days by conducting expert interviews:
7 Strategies For Building Online Relationships With Industry VIPs
One of the most difficult aspects of being an independent service professional is being seen as credible and as a viable expert in your industry. With the advent of Internet marketing, that time process has been greatly accelerated. Here are 7 strategies that will help you build successful relationships with your industry VIPs:
5 Secrets To Turbocharging Your Online Business With A Telesummit, Today!
A telesummit is a virtual online conference that offers a line-up of varied speakers over a period of time. The telesummit is usually organized by a theme or for a particular target market. The free "live" telesummit model is the one that I thinks offers the most possiblity for helping accelerate your business growth. Here are 5 secrets to turcharging your online business with a telesummit:
Ethical Bribes: 10 Most Effective Client Attraction Device Giveaways
One of the quickest ways to build your email marketing list is by creating an ethical bribe, or a client attraction device. This free giveaway serves to entice visitors to your site to sign up for your email list because they want to access your solution to their problem proffered in your email list opt-in box. Here are 10 ideas that you can use to package your information into a valuable ethical bribe for your web site:
Top 10 Firefox Browser Plugins
I recently fired Internet Explorer as my primary browser and replaced it with the Firefox browser. The ability to customize Firefox with over 1500 plug-in extensions is what makes this open-source browser so special. However the large number of options makes it tough to know what's worth installing and what's will be a complete waste of your time. Out of these, here are my top 10 Firefox extensions:
7 Reasons Why An Online Business Is The PERFECT Business For Introverts
Introverts often take a beating in regular employment, as by-and-large they are an outnumbered minority. In many cases, entrepreneurship is the way that introverts choose to make a living, and the structure of how an online business is run offers some key advantages for introverts. Here are 7 reasons why an online business may be ideal for you:
How To Use Your Ezine Thank You Page To Create A One Time Offer
Many times, when you sign up for a free giveaway or purchase an item, you are taken to an OTO (One Time Offer) page, where you'll be given the opportunity to purchase a "never to be seen again, one time offer," which is a product that has been discounted for one time only during this one particular transaction. Here's how I decided to implement this strategy:
Business Planning: 4 Steps To Creating Your Online Business Model Blueprint
Your business model doesn't have to be at all complex, but should provide the guiding force for all that you do, like guiding you to the opportunities to accept, the joint ventures and strategic alliances to pursue, and the new ideas you should retain and develop. Here's are the 4 steps I'm following as I redesign the blueprint for my online business model:
Twitter Marketing: How To Be Follow-Worthy On Twitter
"How do I get more followers on Twitter?" is a question I'm often asked. Paying someone to find followers for you isn't the answer. What works better is providing useful, helpful information to those who follow you. Do this long enough and word will spread about you and your number of followers will increase. Here are the 7 ways you can become follow-worthy on Twitter:
Twitter Marketing: 6 Steps To Creating A Viral Marketing Campaign With Twitter Hashtags
Twitter helps you connect daily with a large number of your target market at no cost. How can you maximize other Twitter opportunities to help your market your business? The easiest way to do this is through a Twitter hashtag campaign.
Amazon.com Marketing: How To Get Your Blog Published On Amazon's Kindle
Amazon's Kindle is a electronic book-reading device that now permits blog publishers to have their blogs available to Kindle readers, as well, for a small monthly fee. How can you get your blog distributed on the Kindle? Here are the 6 easy steps to Kindle publication:
Ezine Marketing: How To Triple Your Ezine Opt-ins With A Squeeze Page
A squeeze page is a landing page with one purpose -- convince the visitor to enter her name and email address to join your list and/or receive your giveaway. It's possible to create an effective squeeze page without harming your traffic volume or SEO efforts. Here are the 10 essential components you need to create an effective squeeze page for your ezine:
7 Strategies To Finding Your Target Market On Twitter
The best way to use Twitter in your business is by having followers in your target market. Fewer followers that are members of your target market are much more useful to your business than lots of followers who come from everywhere. How do you find members of your target market on Twitter? Here are my top 5 strategies:
Internet Marketing: The #1 Marketing Mistake Made By 75% Of Online Business Owners
Do you have an inbox filled with emails promoting yet another new marketing strategy or promising results that will cure all of your marketing ills? Most of the strategies are flash-in-the-pan -- here today and gone tomorrow. Discover the one secret to internet marketing success and how to avoid the #1 internet marketing mistake made by 75% of online business owners.
7 Secrets To Successful Keyword Research
As people search for information online, they use keywords to find the information that they are seeking. In order to be found online by your target market, you need insight about the keywords they use to search for a business like yours. The quickest way to gain that insight is by conducting thorough keyword research campaign.
5 Best Strategies To Develop A Responsive Email List
Whether you have a 500-person list or a 5000-person list, the rate at which they respond to your offers ties directly in with how well they know, like and trust you and see you as the expert providing answers to the problems keeping them awake at night. Here are the 5 strategies you can employ to develop a responsive email list.
5 Most Effective Online Continuity Program Models
Online business owners need to seriously think about changing their business model to include the concept of recurring revenue. This passive revenue model brings in regular recurring income on a weekly or monthly basis from the same customers. Here are the 5 most effective online continuity program models to consider for your online business:
3 Secrets To Avoiding Isolation An An Online Entrepreneur
Working at home in your online business can be terribly isolating, especially if you're accustomed to a work environment filled with lots of people. Even though you may work alone, there's no reason you have to be isolated from the world. Here are 3 secrets to help you avoid isolation as you manage your online business:
8 Secrets To Fill Your Business In 60 Days
Filling your business with prospects eager to buy is a daunting task for any online business owner. However, there is an easy-to-replicate system that, when followed exactly, will help you fill your business in 60 days.
How To Create Your Target Market Profile
Once you have defined that target market, you're overwhelmed with all the details and facts you have collected and may have no idea about how to use this information. Creating your online marketing materials with one member of your target market in mind is often easier than by thinking of them all. To help you in this effort, create a target market profile.
Joint Ventures: The 4 Secret Questions You MUST Answer Before Seeking Joint Venture Partners
Joint venture partnerships are a very effective way to rapidly increase your sales and grow your business. However, if done the wrong way, this strategy will blow up in your face. There are a few simple steps you should take BEFORE seeking out any joint venture partners or strategic alliances. Here are 4 secrets to success in your joint venture partnership request:
How To Stand Out: Differentiate Your Business With Authenticity
Do you regularly incorporate your personality into your business so that your ideal clients are naturally drawn to you? Playing to your gifts and being who you are for a living is an extraordinarily rewarding way to run your business. Here's a unique way to make your business stand out in a crowd:
10 Best Strategies To Massively Increase Your Visibility Online
Increasing online visibility is the goal of most online business owners. There are many options available to increase your visibility, but only a handful that are able to stand the test of time. Here are my 10 most effective strategies to massively increase your visibility online:
5 Secrets To Moving The Free Line With Your Client-Capturing Device
Email marketing continues to be a viable marketing strategy. However, in order to convince savvy Internet searchers that they should do business with you, you need to up the ante and create more offerings and greater content in your website giveaway. Here are 5 secrets to enhance your client-attraction device on your website:
20 Best Blog Post Ideas For Small Business Blogging
Running out of ideas for posts for your blog? To keep your blog active and healthy, I recommend blogging at least 3 times per week. Remember, blog posts don't have to be long and complicated. Here are 20 ideas you can use to help you create a blog post when you're stuck for an idea:
Data Recovery: 10 Most Effective Computer Backup Tools
How do you continue to work when your computer goes down? If you have a backup computer that's synchronized to your primary computer, it becomes much easier to move forward. However, if you don't and have to resort a new or borrowed computer while yours is being repaired, here are 10 computer backup tools to help you get back up and running quickly:
10 Steps To Testing The Viability Of Your Online Business Idea That Won't Break The Bank
Starting an online business is a very low-risk way to put your toe in the entrepreneurial pond because the start up costs are minimal. Despite these benefits, an online business is just like any other and needs to be researched before starting to determine if there's a need in the marketplace. How do you determine if your online business idea will sink or swim? Here are 10 steps you can take to test your idea without breaking the bank:
Social Networking: 7 Steps To More Traffic By Connecting And Repurposing Your Social Marketing
As you become more heavily involved in social networking, you may quickly became frustrated with having to update your status at numerous sites, as well as trying to figure out how to introduce your blog, articles, and ezine to your social networking audiences. After much trial and error, here's how I connect and repurpose all of my social marketing strategies:
Website Marketing: 4 Secrets To Making More Sales From Content Pages
Once you begin to add content to your site, your traffic begins to increase, and up to 60% of your traffic may come from the content on your site. Here are 4 secret strategies that you can use right away to begin making sales from your content pages.
Online Marketing To Prospects: 6 Secrets To Ensure Your Prospect Well Never Runs Dry
Service business owners, once they become busy working with current clients, no longer make the time to market their businesses. It's only when business has dropped off that they frantically begin marketing their businesses again, More than 50% of service business owners experience this feast or famine scenario.
Recession Proof Marketing: 7 Ways To Jumpstart Your Internet Marketing That Won't Break The Bank
Virtual businesses don't experience same economic highs and lows in the same way as the rest of the country (or the world). However, there is a "recession", or a point in which there's a downturn or a decline of income in every business. If you don't continue to marketing your business, even in times of recession, how will people continue to find out about you?
Elevator Pitch: 7 Steps To A Killer 30-Second Commercial That Works Every Time
Even though your business may be completely Internet based, there are still numerous times when you need to give your elevator pitch (elevator speech), or your 30-second commercial that explains what you do and how you do it. Having a ready-made elevator pitch at your disposal continues to be an important online marketing tool that you need to continuously sharpen.
Pricing Strategies: How Much Do I Charge For My Service?
Determining what to charge your clients is often not as easy as you might think. After you determine your overhead and the rate you need to charge to meet you expenses and make a profit, you may end up with a price that you're not comfortable with charging. Here's how you can overcome your "emotional price point" barrier and run a profitable business.
5 Critical Questions To Ask BEFORE You Hire A Web Designer
The creation of your online presence can be a very expensive failure or a much-heralded success. Before hiring a website designer, make sure s/he answers these 5 critical questions to your satisfaction, and you'll be on the path to a profitable relationship with a talented professional who can help your online business grow.
Marketing Plan: How To Create An Internet Marketing Action Plan That Gets Results
Keeping up with ongoing marketing tasks can be overwhelming. Many online business owners are so wrapped up in working on their business that they don't make time to work in the business, like performing regular marketing tasks. Consequently, they often experience slow times in their business because they begin to market themselves only when the prospect pool has dried up.
10 New Rules To Get A Flood Of Traffic From Online Publicity
In today's marketing environment, submitting press releases online is a very viable strategy for attracting attention to your website and to your business. However, the strategy is very underutilized by online service businesses because many of us are still operating under the rules of traditional press releases. Many of the traditional rules of writing press releases no longer apply in today's Internet marketing age.
7 Reasons Blogsites Attract More Visitors And Help You Get More Clients Online
More and more online service business owners choosing blogsites over traditional websites. Some who have started with a traditional website have switched over to a blogsite in the last year. Here are 7 reasons why a blogsite attracts more visitors and helps you get more clients online than a traditional website.
How Perfectionism Kills The Online Entrepreneur
How many times have you failed to take action on releasing a new product or service because it wasn't perfect? Probably more times than you care to admit. The need for perfection is simply another excuse to procrastinate and take no action. Inaction is safe because you're not putting yourself out there to the world to face possible criticism.
Website Marketing: Dramatically Increase Your Conversions With A Clear Call To Action
The design of many websites leaves the visitor at a loss about what to do next. Some sites make no request at all, while others try and send the visitor in too many directions at once. How do you get your visitor to stay on your site and convert to a prospect? By presenting one clear call to action on every page of your site.
5 Secrets To Selling More Teleclasses With Transcripts
While iPods and other mp3 players have taken the world by storm, many people still learn best visually. This means they would much rather read something than listen to it. The Internet now offers tons of learning by audio, with mp3 files of podcasts, teleclasses and webinars being the most popular. If you offer teleclasses or webinars as a part of your business model, here are 5 reasons you should offer transcripts with your teleclasses.
Create A Coaching Program For Your Multiple Steams Of Income Funnel
Whatever your profession, you've amassed a great deal of information in your field or industry. There's an eager and willing audience who will gladly pay for your information and experience. One of the best ways to package and market what you have learned is through the addition of a coaching program to your product and service offerings.
Client Attraction: 6 Questions To Ask To Discover Your Brilliance
Sometimes it pays to be a "jill of all trades" when you're a service business owner, but ultimately you probably discover that there are some things you like to do for clients better than others. Figuring out what you truly love to do in your work with your clients is key to your success -- and theirs.