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Articles by Fabienne Fredrickson
Think Like An Instant Billionaire
In sifting through emails from a recent R&D survey I launched, I read the responses, and honestly, I wanted to cry. Don't get me wrong. It's not that I haven't been aware that most solopreneurs have very low expectations of what could be made in self-employment (I've been at this for almost 9 years after all!), but I just didn't know how LOW.
When Playing BIG, Old Stuff Will Come Up
Previously I talked about Going BIG or Going HOME. That's all well & good, but what about all the emotions that arise when you take a great big leap of faith & step into your purpose AND your future, at the same time. Unexpected stuff comes up even stuff you thought you'd ALREADY dealt with. I'm going through this right now. Read on to learn how I'm getting over it & stepping into my future, despite the stuff that's coming up.
In this article, I share with you the mindset I've adopted to help me look beyond my current "results" and reach much higher. Here's to you doing the same!
Make A Decision And "The Way" Will Show Up
I've discovered something really interesting in terms of human behavior. I'm shocked to notice how often people stop themselves by using excuses for not doing something in their business, and in their lives. To discover my 5 step formula for getting out of your own way, read today's article.
To Market Or Not To Market: The Double-Edged Sword Of Self-Promotion
This article deals with the wicked and wily double-edged sword of self-promotion. Have you ever felt strange about marketing your services for fear of people thinking that you're desperate, that you NEED business? In this article, I share with you my formula for avoiding the awkward predicament of self-promotion and exactly what to say to not seem desperate for business.
I often talk about making it EASY for people to work with you. Here's my experience: when you make it easy for people to work with you, they do. When it seems too difficult and convoluted, they don't. That's probably what your prospects are experiencing too when they encounter your materials. Find out how to make it a no-brainer to work with you, in this article.
Make Your Initial Offer Irresistible And You'll Have To Start Fighting Off New Clients
PULLING clients in is not only more FUN than pushing hard, it's MUCH easier. Who wouldn't rather have clients call THEM rather than pounding the pavement? Problem is, very few solo-entrepreneurs actually do anything about PULLING clients in. Most just wait for clients to come to them, with little strategy involved. For me, it's all about the Irresistible F.R.E.E. Offer and this article will walk you through how to create one
It Ain't Over Til It's Over (Especially When You're Closing The Sale)
The saying, "The opera ain't over until the fat lady sings" was originated with a sports broadcaster on a TV newscast to illustrate that while a game had just been won, the series was not over yet. And it's not just for sports or opera. In Client Attraction, it's the same, especially when you're closing the sale and new clients get cold feet. Read about my remedy for this article.
To Turn More Prospects Into Paying Clients, You Must Give Them Options
As a budding solo-entrepreneur, I offered only one rate: "This is what I charge; take it or leave it." So, people would either take it OR leave it. Thing is, most people like options. The minute I realized that, I signed clients up in droves! (You can too.)
To Turn More Prospects Into Paying Clients, You Must Motivate Them!
When talking about their business, most solo-preneurs make the mistake of describing exactly what they do, in boring detail. Hate to say this, but, so what... nobody cares. Instead, if you want to quickly get their attention and turn that prospect into a paying client, you'll want to say the words that will motivate them to work with you. My own personal list is all laid out in this article.
NEVER Answer The ONE Question Prospects Always Ask (If You Want Clients)
Prospects ask all sorts of questions when they meet you. But there's one question you'll almost always get and it's the ONE question you should NEVER answer. Otherwise, you've lost that prospect on the spot. Find out which question and how to use my very own Verbal Kung Fu script for avoiding the question and setting yourself up for closing the sale. It's all in this week's Client Attraction article.
Your Mental Attitude Dictates Your Number Of Clients AND In-come
You may be working your tail off to market your business and yet you're still wondering why it hasn't "happened" yet. I've seen it thousands of times. An entrepreneur is seemingly working HARD to get clients, working like a dog to bring in some good in-come and yet, the results just aren't showing up. Read more about what's holding you back, in this article.
You MUST Say Yes To The Business (And In-come) Within Your Reach
Have you ever felt on the verge of something big in your business, that the next level is just within your reach, and at the same time, wondering if you have what it takes to make it happen, if you can handle it? Read more about saying "YES" and reaching that next level.
Aim To OVER-FILL Your Pipeline Of Prospects
Too many SUCCESSFUL entrepreneurs ride the 'Feast or Famine' roller coaster.They have almost too many clients and are WAY too busy, or they're digging their well when they're thirsty. There's nothing worse than experiencing those two extremes regularly. This article will show you how to OVER-FILL your pipeline.
Don't Give Up Too Easily (Clients Are Just Around The Corner)
Have you ever given your all to something, experienced disappointments, and given up? What about when it comes to marketing your business? Do you sometimes get frustrated, doubt yourself, and then consider throwing in the towel? You won't ever give up again, not after reading this article.
It ALL Has To Match If You Want To Create The Ideal Business
Many solo-entrepreneurs market 'til they're blue in the face, and STILL don't attract ideal, high-paying clients. They're seemingly doing all the "right things", but producing no real results and not seeing the kind of success they so desperate want. Most of the time, it's beyond simple marketing issues. It's what's going on INTERNALLY that's botching your results: THE MINDSET.
Are You Blaming Others Because You Don't Have Enough Clients?
Many people blame others for their situation. In fact, one of the themes running through my life and the lives of my clients is that of Personal Responsibility. If you've been to my workshop and on any of my calls, you know that I believe strongly in taking responsibility (I often call it 'The No Excuses Approach') and how you cannot achieve BIG success without it. Few marketers talk about it, but it's crucial to success.
UNDERvaluing What You Offer? You May Be Losing Clients
There's always been a question in my intake packet for private clients titled, "What is holding you back or slowing your progress?", as it relates to attracting the clients they need. Having worked with many hundreds of clients over the years, I've seen it ALL. Many question their ability to bring VALUE into the marketplace and this costs them lots of potential clients. See how, and what to do about it, in this article.
Think Like An Instant Billionaire
Most solopreneurs I've talked to over the years have VERY LOW expectations of what they can actually make in self-employment. Believe me, it's so much more than you think, but you've got to wrap your mind around it. One easy way to stretch your thinking about what's possible for you is to begin THINKING and LIVING like a Billionaire. Do you have what it takes? Let's see!
Turn Indecisive Prospects Into Paying Clients
Imagine that you've marketed your services, attracted a prospective client, set up an initial consultation and gone through the whole sales process. Sometimes, no matter how hard you tried, that prospect didn't sign up on the spot. This probably means you've lost them for good... UNLESS you know about the proven method to get indecisive prospects to slide right into your practice, instead of slipping through your fingers.
How To Be Your Own Best Advertisement (Without Being Client Repulsive)
Entrepreneur Magazine called yesterday to get my take on how to be your own best walking advertisement without becoming offensive, off-putting or in people's faces. There's definitely a fine line between authentic self-promotion and being pushy. Today, I share with you one of the tips I gave the editor for making people aware of your problem-solving resources, without becoming 'Client Repulsive'. Enjoy!
Outsource And Be Rich: The Little-Applied Secret ALL Wealth-y Entrepreneurs Use
There's ONE thing that all wealth-y solo-entrepreneurs know: If you want to have an ideal business, work less and make a whole lot mo're, I can assure you that you CANNOT do it by yourself. And getting a team around you is the only way to do that. You must begin to delegate and outsource!
It's Not Procrastination, It's Fear Of Rejection (Get Past It And Get Marketing)
Have you ever been stopped in your marketing tracks because of fear of rejection? The fear of reaching out to people, fear of failure, fear of success or fear of not doing something right? I think it's innate for many of us. Problem is, it holds us back from doing what it takes to get clients. Well, it's got to STOP. Find out exactly what I've used to get past some of my own fears & get out there in a big way, all in this article
Plan Out Your 3-Year Vision For Attracting Clients (and The Life You Really Want)
OK, so we have a New Year ahead of us and we've gotta make it count. Being self-employed, it all depends on us. That means having a clear plan for what we want. This article shows you how I (and my private clients) map out our goals with a 3-year vision. Why 3 years? Read the article and you'll know exactly why.
Does Your Voicemail Get You Clients? Time To Change That!
If you're serious about attracting clients consistently, I believe you should use every single piece of marketing "real estate" you can. We're talkin' systems that PULL in clients without you having to do much. In this article, I show you that it can even be as "little" as using your outgoing voice mail to get new paying clients.
Stop "Moving Your Own Piano" (You'll Then Attract More Clients While Making More)
At one point or another in your business, you've had the opportunity to move up to the next level of success and it required a certain investment: in hiring someone, in creating systems, in yourself. Problem is, you may have stopped yourself by using the excuse of "not having enough mo.ney. It's a mindset that keeps you playing small and limits your growth. Sinatra didn't move his own pianos. Are you?
Think BIGGER About What's Possible For You And Get Out Of Your OWN Way!
Most entreprenuers have very LOW expectations on what can be made in self-employment: between $50,000 and $150,000 is what they tell me. Using SYSTEMS and LEVERAGE techniques, you can create an income that is FAR beyond what you've ever thought attainable for yourself. But first, you've got to BELIEVE it's possible for yourself. See how, in this article.
To Attract More Clients, Plug Into Your Purpose
When I see entrepreneurs drag their feet in marketing, or if they're having a difficult time even though they're marketing, it's usually a sign that they're not plugged in to their purpose, as opposed to procrastination. This article will help you stop using WILLPOWER and instead, be pulled by your PURPOSE. Enjoy!
Focus On The "Low Hanging Fruit"
Following up on leads is 90% of the game, right? At least that's what we hear. You spend all this time networking, marketing yourself, making calls, looking for the right client, but what's the point of it all if you don't have a way of tracking and responding to the leads you DO have? Perhaps your prospects are slipping through your fingers? This article will show you my ongoing simple technique for keeping track of it all. Enjoy
What Millionaire Entrepreneurs Have In Common (It's Way Simpler Than You Think)
I was recently at a conference and witnessed a theme with everyone there, particularly the VERY successful ones. These entrepreneur millionaires have ONE secret in common and it's something so simple, yet so profound, that we often take it for granted. To read more about that ONE thing, check out this article.
Make Your Initial Offer Irresistible And You'll Be Fighting Off Clients
PULLING clients in is not only more FUN than pushing hard, it's MUCH easier. Who wouldn't rather have clients call THEM rather than pounding the pavement? Problem is, very few solo-entrepreneurs actually do anything about PULLING clients in. Most just wait for clients to come to them, with little strategy involved. For me, it's all about the Irresistible F.R.E.E. Offer this article will walk you through how to create one.
Getting Out There In A Bigger Way Means Overcoming Your Fear Of Criticism
If you've been having challenges with Growing Bigger, then don't miss this article, as I share with you how to get past that.
You Don't Need To Learn MORE To Get Clients
For years I've noticed how many of my clients stopped themselves from marketing BIG because they needed to learn more. They'd already gone through the required training, and many were certified, but it was like something strange was in the punch bowl and thwy were all drinking it: the "I'm Not Enough Yet" fruit punch. Ever feel that way? If so don't miss this article.
One Secret To Dramatically Increase Referrals (and Get More Clients)
If you're like most self-employed people, you probably wish you knew how to quickly jack up the number of referrals you get. There is one method I've used with thousands of clients at this point and it's worked every time. Want to know exactly what it is? Then this article is a must read.
Make Your Message Irresistible And Clients Will Flock To You
To attract clients consistently and with little effort, your message must be clear and it MUST stand out, and the easiest way to do that is to have an expertise or a niche. So, what’s stopping YOU from having one? I’ve come up with 2 reasons most people don’t niche, and why most people niche the WRONG way! If you want to start making a lot more mo-ney, while working less, this article is a must read.
In Client Attraction, Focus On Service, Not Accumulation
The ‘high-achiever’ sets high goals and then does what it takes to make those goals happen. The ‘overachiever’ seems to want to accumulate just for the sake of accumulating. For this type of person, it’s RACE, not PACE. Problem is, this behavior causes you to paddle upstream in Client Attraction and income-building.
Get Past Procrastination And Into Client Attraction: My 5 Steps To Getting Things Done
Sometimes, procrastination gets the best of us solo-entrepreneurs (you too?). It seems that everything is priority and we tend to put some things on the back burner. The thing is, if the items on your to-do list have to do with marketing, you don’t want to ignore them (especially if you want a full pipeline of prospects in 6 months). This Client Attraction article will show you exactly how I go from procrastination and into Client Attraction.
Make Your Business A Well-Oiled Machine (and You’ll Have More Clients)
I believe the key to more clients, more in-come, and more time off, is making your business run like a well-oiled machine. If it’s not, then your business is probably running YOU, as opposed to you running your business. And that means lots of stuff is falling through the cracks, which means lost opportunities, fewer clients and less mo-ney coming in. The solution to making things run smoothly is in this article.
Is Your Business Card Useless Or Is It Client Attractive?
This article will show you how to make one of the most common business “tools” a Client Attractive one: the business card. You can have one that gets clients to call YOU or one that goes into the “circular file” once they get home. Which do you want? Read on to find out how to turn your business card into a serious marketing tool that gets you clients and ramps up your referrals on its own.
Did You Get Lazy In Marketing? (If You Want More Clients, Do What You USED To Do)
People get lazy and slow down their marketing in summer, and then they wonder what’s happened. They’re scrambling for NEW things to do, and reinventing the wheel, instead of doing the tried-and-true, proven things that have worked for them in the past. Read on to see how you too can generate new clients, without reinventing the wheel.
Stop “Moving Your Own Piano” (You’ll Then Attract More Clients While Making More)
At one point or another in your business, you’ve had the opportunity to move up to the next level of success and it required a certain investment: in hiring someone, in creating systems, in yourself. Problem is, you may have stopped yourself by using the excuse of “not having enough mo.ney”, a nasty case of self–sabotage. It’s a mindset that keeps you playing small and limits your growth. Sinatra didn’t move his own pianos. Are you?
Be Willing To Do What Others Aren’t: Take Action, In Spite Of
This article is about taking ACTION, in spite of. Sometimes, you just KNOW you need to take action to take your business forward. However, if you’re anything like me, you’ll admit you sometimes procrastinate, tidy up your office, get another cup of coffee, ANYTHING to not get it done.