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Articles by Garry Macdonald
Automate Your Online Business - Use The Internet To Reach Millions Economically
When building an online business, one strategy that can save significant time and allow you to grow your profits is automation. Every online business should automate as many functions as possible. This artcile explores the automation process and how to use the internet to reach literally millions of people economically.
Emotional Direct Response Marketing
It's probably fair to say that many businesses are not aware of Emotional Direct Response Marketing (EDRM) and the potential advantages of using it. In fact many business people actually object to this style of marketing. This article explores EDRM and many of the significant benefits of understanding and using it.
Newsletter Marketing - Using The Internet To Reach Millions
The internet provides numerous opportunities to get your marketing message out to the general public at 'the speed of sound'. One way to build tremendous rapport with potential clients is to become an educator by writing newsletters full of valuable information. This article considers several strategies to start using newsletters as a valuable marketing tool.
Website Optimization - Get A Top Spot For Your Website On Search Engines
One of the most perplexing problems when developing a website is how to drive traffic to the site. One very popular (and potentially extremely beneficial) strategy is Search Engine Optimization or SEO. If you get this strategy right, you are well on the way to driving significant traffic to your website. This article discusses a number of simple yet effective strategies to optimize your website.
Social Networking Equals Word Of Mouth With A Twist
Social Networking is fast becoming the breakthrough of the decade. There are unlimited opportunities to utilise networking sites such as YouTube and Facebook to market your business, however you need to firstly understand they exist and secondly know how to use them. This article describes social networking and how it might be applied to marketing.
With the proliferation of new technology, marketing or advertising clutter is becoming very common place. This article describes advertising clutter and potential ways of overcoming it. The focus is very much on innovation.
Integrating Online And Offline Marketing
This is one of a series of marketing articles exploring the many promotional options available to all businesses. This article discusses the benefits of integrating both online and offline marketing. Ultimately, whether your business is online or offline, interms of marketing it's not a matter of one or the other, rather you need to be doing both.
Forum Marketing - You've Got To Give A Little To Get A Little
This article explores the process of furum marketing. We discuss wha forum marketing is and the facts associated with it including the benefits and disadvantages.
Generating Online Website Traffic
When establishing a website, one of the most difficult tasks for most of us is generating online traffic to the site. This article identifies a number of tools and approaches that will assist in generating significant online traffic.
The Way You Start Determines The Way You Finish
The most difficult bridge to cross with all promotional communication is getting your message read. An appealing, attention grabbing headline is therefore a MUST. This article discusses just how critical a great headline is AND some of the major issues to consider when writing your headline.
The First Step In Going From Business To Brand . . .
One of the very first things any business must do is create its 'point of difference' or Unique Selling Proposition (USP). This article suggests there is a 'formula' associated with creating an effective USP AND when you get it right, your business will boom.
Its A Good Ad Only When It Achieves Its Intended Result
Writng advertisements is relatively easy to do and just about anyone can do it. However, writing advertisements that achieve results is quite a different matter. This article describes many of the critical issues to consider when writing advertisements.
What Use Is A Website Without Any Visitors?
One of the most perplexing issues with any online (and offline) business is driving traffic to view your product or service. This article discusses some of the fundamentals you must consider when seeking a solution to this problem
If There Is One Secret To Successful Marketing, It's Your Unique Selling Proposition
This article dicusses the marketing-critical concept of Unique Selling Proposition (USP). Anyone serious about successfully marketing their product or service must develop a USP.
Buyers Beware. Real Estate Opportunities Are Out There But Don't Blow It!
There is no doubt, investing in real estate offers the potential to become wealthy - if you know what you're doing. If you don't have the knowledge and experience, the benefits of hiring a professional Buyers Agent are significant
Managing Attention Deficit Disorder: 8 MUST-HAVE SKILLS
If you're and adult diagnosed with Attention Deficit Disorder (ADD), you likely become overwhelmed when dealing with the day-to-day tasks of every-day living. You'll be pleased to know there are some valuable strategies for dealing with and overcoming these feelings of helplessness.
10 Advantages Of Having ADD - How Much Better Do You Want To Feel?
While Attention Deficit Disorder (ADD) and Attention Deficit Hyperactivity Disorder (ADHD) hold out many challenges for sufferers, most of us do not realise the numerous advantages ADD and ADHD offers. This article describes 10 advantages of having ADD.
6 Tips For Slowing Down The ADD Brain - Isn't It Time You Did Something For Yourself?
ADD and ADHD presents adults with many issues. One significant issue is being able to mentally 'slow down'. This article identifies 6 strategies to slow down the adult ADD brain
Attention Deficit Disorder - How Does It Affect Your Child's Schooling And Education?
Teaching a child with Attention Deficit Disorder (ADD) can be a difficult task. Many schools have identified the problem and addressed the issue because substantial developments have been made to recognize the problem. This article discusses various strategies for parents and educators in dealing with the ADD student.