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Articles by Jennifer Horowitz
PDFs are often downloaded to people's desktop and therefore have a longer "shelf life" - they may come across the PDF in the future, but with a web page (even a bookmarked one) they are not likely to accidentally come across it again. They would have to actively go to your site to see the page again.
A lot of people think summer is slow and not the time to focus on their websites. So many people are out of town, some businesses slow down. Not to mention we all have concerns about the economy right now. I want to propose a different perspective.
There used to be a lot of hype about online press releases. Recently it has died down a little bit. We are still finding that it works well for clients. But there are some very definite riles to follow.
What People Aren't Saying About Social Media
Let me start by saying I am a fan of social media, I personally choose to participate in social media. However when you read about social media, you often only hear one side of things - the message is clear - Participate or miss out! And while I do believe that is true, I think it's not always that simple.
SEO is the foundation of your marketing campaign - at least it should be. Aside from any other marketing that you participate in, you should also make sure your site is ranked in the top of the engines so you can tap into the millions (actually over 400 million) searches performed daily.
Keep Visitors On Your Site Longer
In order to increase sales and the number of subscribers you get, you want to keep visitors on your site longer. If people leave too quickly they aren't seeing all that you have to offer. Try these tactics to keep people on your site longer and you will definitely notice an increase in opt-ins and sales.
Is Search Engine Positioning Dead?
One of the trendiest takes on Internet marketing these days seems to be this notion that securing top search engine rankings "no longer works". Where it started, I have no idea. Let's forget about my opinion and other "experts'" opinions and stick to the indisputable facts, as reported by highly credible 3rd party sources.
It is time to look at those SEO questions from the folks who need help and guidance. Let's take a read of some of the Dear SEO Drama Queen email, which floods her box every day.
SEO is no longer as easy as it used to be. It's not a quick fix -- it's an ongoing process. You need to look at many factors, you need to be prepared to make changes, you need to be willing to work closely with your SEO expert and be willing to be in it for the long haul. SEO changes and you need to be ready to meet those changes.
The best way to create a user-friendly, powerful web site is to plan for it. If you're going to invest time in building and promoting your site, you want to be sure that once visitors get there, they're converted into buyers. Start by analyzing where you are at the present, where you want to go, and what steps will take you there.