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Articles by Katrina Sawa
How To Establish Yourself As An Expert
Establishing yourself as an Expert in your field is a great way to get added exposure, publicity and credibility for you and your business which will ultimately bring you more sales and more money!!
5 Tips On How To Manage Your Direct Mail Campaigns
Now that you have gathered some great tips on creating effective marketing materials, such as the perfect promotional flyer, you may be wondering how to print and/or mail those materials. Below are 5 tips that you can follow to manage your direct-mail campaign efficiently.
Avoid These 10 Design Disasters When Creating Your Business' Marketing Materials
Have you ever noticed how many articles there are relating to creating your own marketing materials? These articles concentrate on areas a business owner "should do," offering such clever advice as "know your audience". This is not bad advice. However, you should also know what not to do.
How To Know Which Form Of Advertising Will Work For Your Business
Are you spending a large portion of your budget advertising in The Yellow Pages, or another medium? Have you ever wondered if these types of advertising truly worked? Unless you are the type of company that gets called in an emergency such as a plumber, dentist or electrician then The Yellow Pages may not be the best investment of your advertising dollars. What are your other advertising options?
How Does Your Direct Mail Pull?
Plan your mailings annually along with your sales, workshops and promotions. If done correctly your message will flow with your brand, get a clear message across to your audience, and it will make them take action.
Do You Need To Update Your Website?
Are you getting the most your website could bring? Do you know when the last time your designer rewrote any of the copy or uploaded new content? If you don't know the answer to these questions maybe it is time to update your website. This article will give you some ideas about how your Website can be improved.
Do You Need To Update Your Website?
Are you getting the most your website could bring? Do you know when the last time your designer rewrote any of the copy or uploaded new content? If you don't know the answer to these questions maybe it is time to update your website. This article will give you some ideas about how your Website can be improved.
Do You Need To Update Your Website?
Are you getting the most your website could bring? Do you know when the last time your designer rewrote any of the copy or uploaded new content? If you don't know the answer to these questions maybe it is time to update your website. This article will give you some ideas about how your Website can be improved.
Do You Need To Update Your Website?
Are you getting the most your website could bring? Do you know when the last time your designer rewrote any of the copy or uploaded new content? If you don't know the answer to these questions maybe it is time to update your website. This article will give you some ideas about how your Website can be improved.
Speaking At Events To Boost Your Biz
Speaking at events about your business can help establish yourself as an expert in your industry. Here are a few tips to help you get your game plan together and start speaking at some of your local business events.
Market Research Strategies For Small Businesses
Market Research could be the single most important thing a new business does prior to formulating their business plan, location or marketing strategy. Market Research will help you make informed decisions about your business.
Top 10 Tips To Make The Most Of Your Marketing Dollar$
Easy and least expensive tips to make the most use of your marketing budget for small business owners and entrepreneurs.
What You May Not Know About SPAM
Did you know that each time you dump or move someone's email from your inbox to your 'spam box' that YOU'VE JUST REPORTED THEM AS A SPAMMER? Learn how can you get rid of unwanted email instead of moving it to your junk mail folder.
How To Cold Call The Right Way To Build Your Small Business
If you really want to cold call then you'll want to make sure you take some time to develop a good script to grab their attention and get to the point in the first sentence or question. Practice your script on friends and colleagues, role play. When you do start to use it, try it out on the coldest leads you have not the hot ones, save them for when you have more practice or you may blow some big opportunities.
Your Database Is Your Most Important Marketing Tool
Whether you keep your contacts in Outlook, ACT, Goldmine, QuickBooks, Excel or another contact management program, the thing that matters most is that the database needs to be updated. This article will assist you with how to ensure the data within your database is valid and reliable, how to systematize or automate your database marketing, and how to obtain a useful prospect or mailing list.
5 Questions To Consider For FREE Or Low-Cost Publicity
Getting free publicity can be easier to get than you think. Free publicity is as easy as volunteering, partnering with your local chamber or making donations.
Do You Feel Like You're Running On A Hampster Wheel And You Don't Know How Or Can't Get Off?
It's hard to figure out how and what to outsource at first because you think you are the only one that can do certain things. Once you do this you will be able to step off that hampster wheel more often than not and you will have so much more free time.
2 Easy Ways To Increase Your Revenue
Two great ways to increase profits for your business are simpler than you think.
How To Create A Memorable Leave Behind Or Handout For Your Networking
Networking is the best way to meet new people and build those relationships that turn into repeat sales and referrals. Now the question is - What do you bring, pass out or display when you network besides business cards. What else can you pass out that will be memorable or useful for the people you meet?
Why Networking Could Be Your Biggest Lead Generating Tool
The more people you know, the more referrals and repeat business you will get. In turn, this will lead to more money that you will earn in sales What are you doing to network to meet new people? While you are out networking, remember to ask some important questions; this process will help you break the ice.
Relationship Marketing is the easiest and most effective type of marketing. For small business owners and entrepreneurs this is a must if you want to succeed. If you feel you have tackled your current market and are thinking about starting your business in a new one, make sure you check out these tips first.
10 Simple Ways To Follow Up With Prospects
If you don't do your follow up; you are wasting valuable marketing dollars and time you've already spent on gathering new leads.
Are Your Ad Dollars Working For You Or Against You?
Tips on how to utilize your marketing dollars in the local yellow pages.
Email Marketing Mistake #1, 2, 3 & 4
Email marketing mistakes that can easily be corrected.
13 Networking secrets that will help you build your referral list and client list.
Are You Still True To Your Target Market?
No matter what the amount of money you could make on a project, if it isn't something you really want or love to do, then it will stress you out because you won't want to get it done.
If I don't bring fresh new ideas and material to my clients and contacts on an ongoing basis, then someone else will. This article will give you three tips on how to develop new ideas for your business.
10 FREE, Creative, Low-Cost Marketing Tips
Least expensive and probably the most effective forms of marketing that you could do to promote your small business for free.
9 Strategies To Boost Your Sales Copy To Make More Money!
Learn the most effective ways to write a sales letter or email and if you can't do all of the items listed then try delegating some of them.
3 Tips On How To Build Your List From Your Web Site
Build your contact list from your website. Your contact database is your most precious asset and is the key to helping you achieve these goals. Therefore, it is imperative that you increase the number of contacts within your database and use it to keep in front of those contacts regularly.
How To Be The Go-To-Gal Of Your Organization
You all know that one person in whatever organization you belong to that totally stands out from the crowd in a positive way, right? They consistently are at every event, they volunteer their time and they seem to always get highlighted for something or win some award or something. This article will help you become that "Go To Gal"
Do You Really Know How To Give A Good Referral?
If you give referrals then you will get them in return. These 8 tips will help you give good referrals.
How To Become A Good Networker (Even If You Don't Like Networking!)
Networking is a way to build relationships. People buy from people they like and connect with. Networking is a must to build your contact list quickly.
8 Ways To Take Your Small Business To The Next Level
What you can do to stay ahead of your competition. 8 tips to help you increase the size of your business and take it to the next level.