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Articles by Ken Daniells
Promoting with postcards by direct mail is one of the most effective ways to reach your customers. Long experience has shown this and a recent survey commissioned by an independent firm out of Baltimore has demonstrated it again recently.
How To Outfox Your Competition
One of the challenges every businessperson has to confront is their competition. Where do you stand with yours? Are you losing business to them? Does competing with them seem impossible? These and similar questions frequently cross the minds of business owners.
Repetition: What You Need To Know About Marketing Success
Are you stopping before you get the results that will revolutionize your business? Building one postcard upon the last creates a haven for your customers. It builds their interest in your business until they're ready to buy. This is the true power of a marketing campaign--one postcard enriches previous cards until they crescendo into a marketing campaign.
ROI: The Only Number That Matters
The success of your direct mail campaign is ultimately measured, not by bounce-backs or number of responses, but by one simple number: your return on investment (ROI). As the owner of your business, you must know this number for every marketing campaign you run.