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Articles by Melina Abbott
The Secrets Of Successful Advertising
Did you know that a single advert, properly targeted, with the right headline and offer, costing say #200, can bring returns of perhaps 1000% or more within days? Advertising can be one of the most cost effective ways to generate new enquiries. Or it can be a complete waste of money. What makes a successful advert? Quite simply - one that gets results.
How To Use Testimonials To Stand Head And Shoulder Above The Competition
One very powerful way to make your business stand out from the crowd is to use testimonials. After all, you can talk about how great you are but that's expected. Even businesses with the most appalling service will tell you how great they are! However if someone else talks about how good your business is - it is instantly more believable. That is why it is so important to collect good testimonials from delighted customers.
How To Have Happy Customers, Great Testimonials And Increased Sales
Gaining feedback from your customers - both positive and negative is one of the most valuable things you can do in your business. This article explains why most businesses don't bother, why it is vital and how to go about it.