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Articles by Paul Flood

The Critical 5 Keys To Increase Small Business Sales

By Paul Flood

Learn the 5 key marketing strategies you can immediately implement for dramatic increases in sales and profits.

Your Small Business Target Marketing Must Be Built Around Your Unique Selling Proposition

By Paul Flood

Tens of thousands of businesses waste tens of thousands of dollars on brand or image advertising hoping to get clients. Follow the lead of Federal Express and Dominos Pizza and use your Unique Selling Proposition as the cornerstone of your marketing.

Should A Targeted Small Business Marketing Strategy Copy Meat Loaf?

By Paul Flood

Rock icon Meat Loaf is a star again, this time in a TV commercial. I watched the commercial several times and realized I didn't know what product was being endorsed. This is a case study in deadly advertising mistakes your business must avoid when creating your advertising.

7 Powerful Small Business Marketing Tips For Dramatic Increases In Profits

By Paul Flood

Looking for a powerful small business marketing tip to grow your business? Learn the top seven tips and strategies that are as close to