Get free content for your website
Search for articles that your audience will appreciate and reprint them for free. Ideal for finding content for your blog, website or other publication. Read our publishers guide to get started.
Articles by Phyllis Zimbler Miller
Examples Of Effective Tweets On Twitter
While there are no rules for tweets on Twitter such as there are in English for when to use various sentence constructions, there are better practices for tweets.
Promoting With A Twitter Contest
If you want to attract online attention to a particular product, service or cause, consider running a Twitter contest. Because of the 140-character limit and public tweets, Twitter is an ideal social media platform for this marketing strategy.
How To Run A Marketing Campaign On Twitter
Planning on how to run a Twitter marketing campaign requires, first, the assumption that you want to run a successful Twitter marketing campaign. You do NOT want to be viewed as a spammer or as an annoying pest.
5 Things Your Competitors Probably Aren't Doing To Attract Traffic
One of the best elements about the web is that people who might be your competitors in an offline environment frequently are your collaborators in an online environment. Still, it's okay to try to do things better than your competitor/collaborators. Why not be the leader and let the others follow?
How To Participate In A Tweetchat On Twitter
One effective way of getting Twitter people in your area of interest to know you is to participate in a tweetchat on a related subject.
Influence People And Make Friends On Twitter
On Twitter if you are authentic, have a strategic plan, and understand how to effectively use Twitter, you can influence people and make friends in ways that will benefit both you and them. (Now while you could do this for political causes, in this guest post I'm only talking about creating relationships to promote your brand, book or business.)
How To Raise Funds For Non-Profit Projects On Twitter
If you have a legitimate non-profit cause for which you wish to know how to raise funds without spending money on advertising, Twitter can provide a relatively easy fundraising project for you.
How To Monitor Your Brand On Twitter
Your brand - what you are known for - is something that you should definitely want to protect. You've probably worked very hard to establish this brand, and you do not want people tarnishing that brand.
Using Twitter For Business To Business
When you first start on Twitter, using Twitter for business to business may not seem as obvious as using Twitter for business to consumer or follower to follower. For example, you may feel that Twitter is not dignified enough to reach out to another business.
Do You Have A Twitter Strategy?
A young adult asked: "I need help with regard to Twitter. I log on daily and don't have a productive plan on how to effectively use it in a business sense. Any advice on how I can attack this in a productive manner will be much appreciated."
Give Value With Your Online Content To Create Internet Business Relationships
I read Internet marketing and Internet business material continually, and one of the most frequent phrases I see can be summed up as: "Give value to your prospective customers." What does this mean?
How To Use Twitter For Business Marketing
If you are active on Twitter and want to promote your business, it's important to know how to use Twitter for business marketing to consumers. Twitter isn't an open invitation to spew sales messages at consumers; rather it's an opportunity to create relationships with consumers.
Top 4 Best Practices For Twitter
Writing about the top best practices for Twitter is fraught with danger because, if you ask three people, you'll probably get three different lists. Thus with trepidation I will attempt to provide you with what I believe are the most important best practices:
Everywhere you look nowadays you read or hear about people using Twitter. But what are they using Twitter for?
7 Best Rules Of Engagement On Twitter
Twitter rules of engagement, although this may sound way too formal to those people who are active participants in the microblogging platform of Twitter, do exist.
Joining Your First Social Media Site
Getting started on social media can often be deceptively simple - What's the big deal? You sign up. - or intimidating - Why am I being asked for my date of birth? - or overwhelming - How do I find people to friend or follow?
For Optimum Internet Marketing Keep Your Internet Presence Updated
Your overall internet presence is very important for driving traffic to your website in order to achieve your internet marketing objectives. Yet, as you increase your presence on social media platforms, article directories, HubPages, Squidoo, YouTube, etc. you may be sending out mixed signals if your profile on all these different locations isn't consistent with your website positioning -- your brand.
Tips For Focused Blogging To Promote Your Brand, Book Or Business Online
If you have a Web site to promote your brand, book or business, do you also have a blog? A blog adds something valuable to a Web site if you post articles several times a week - fresh content to let the search engines know your Web site is active.
A Book's Promotion Should Not Be Hindered By A Book Author Website
Many book author websites hinder a book's promotion because of either missing elements or elements that unnecessarily clutter the website. The purpose of a book author website is to do one thing: Convince the prospective book buyer to stick around on the site to learn more about the book.
Article Marketing Offers Free Cyberspace Exposure For Your Brand, Book Or Business
Have you heard the expression "article marketing" but not known for sure what is meant? Basically, article marketing is writing informative articles on a specific info niche and placing these articles around the Internet for other people to use for free (without contacting you) on their blogs and in their newsletters, ezines, etc.
What Should Your Tweets On Twitter Be About?
Figuring out what to tweet about on Twitter is part of an overall strategy question connected to your overall Internet marketing plan.
Book Authors Can Host Their Own Shows On BlogTalkRadio
BlogTalkRadio.com - an internet radio "station" that offers anyone the opportunity to host his or her own show for free - is an ideal opportunity for book authors to promote their books on a regular basis while providing valuable content to their target audiences.
To Have A Site With Good SEO You First Need An Effective Web Site
If you want to effectively search engine optimize your Web site, you first need to make sure that the Web site is a good "fit" for SEO enhancements. If the Web site itself isn't effective, SEO strategies are going to be difficult to add.
It's Important For Book Authors To Have Their Own Websites
Many book authors decide that they do not need their own book author websites. These authors feel that they can get enough exposure by listing their book on the various online book sites. Yet, if you are truly interested in giving your book the best online marketing opportunities, you need to have your own book author website.
Keep An Open Mind When Running A Book Marketing Campaign
If you are marketing a nonfiction or fiction book, you have to be in this for the long haul. You can't simply say "I've done the best I could for three months and now I'm stopping my efforts."
Follow A Logical Sequence Of Steps In Nonfiction Book Marketing
Book marketing in the age of the internet provides numerous opportunities for an aspiring nonfiction book author to have a following before he or she submits a nonfiction book proposal.
How To Find People To Follow On Twitter
Finding people to follow on Twitter can be undertaken in numerous ways. When you first join Twitter you are prompted with "See if your friends are on Twitter." And you can check Gmail, Yahoo, AOL, Hotmail, and MSN email accounts.
You Should Be Using Social Media For Your Job Search
Social media activity can be very important for people looking for jobs.
Use Videos For Marketing And To Run Your Business More Effectively
Free video sites on the Internet are not just for teens who want to share their latest exploits or book authors showcasing book trailers. These video sites actually offer a free or low-cost opportunity for small businesses to both market their businesses and help run their businesses more effectively.
Protect Your Company Reputation By Establishing A Company Internet Policy
A person who proclaimed that he didn't know anything about Internet marketing discovered that his company, of which he is a senior exec, had an unauthorized company blog. How could that be? He didn't know, but his company had no Internet policy for his employees.
3 Of The Most Important Tips For Effective Book Author Websites
Call-to-action book author websites motivate website visitors to start a relationship with the book author and then progress to buying the author's book(s).
How To Have Effective Basic SEO On Your Website
The techniques to rank higher in the search engine listings are called SEO - search engine optimization. And the most basic SEO is having a good title tag along with the description metatag and the keywords metatag in the coding of your site.
When Is The Best Time To Begin Marketing Your Book?
When is a good time to start marketing a book? While still writing the book, while looking for an agent or publisher, while going through the self-publishing process? When the book is available on Amazon?
Get Across Your Marketing Message With These Internet Marketing Tools
The Internet offers an array of tools that can help you get across your marketing message and create a relationship between you and your potential clientele.
10 Reasons To Revisit Your Online Profiles
Have you had this experience: You click on your own profile on a social networking site and you're surprised to read information that is outdated? You must try to ensure that this doesn't happen.
Two Strategies For Website Home Page Copy To Make Visitors Stick Around
A website's home page is the most important real estate of that website. What copy you put on that home page often determines whether a visitor to the site will stick around for a few seconds to see what you have on offer - or instead immediately click away to a more "appealing" website home page.
Do You Want Ideas For How To Blog To Market A Novel?
The problem of writing ongoing book blog posts really presents itself to fiction writers. If you've written a romance novel or a mystery novel, what are you going to write about in your blog posts?
Email Marketing Can Keep Your Business, Brand Or Book In Front Of Your Target Markets
Effective email marketing can help your business, brand or book be top-of-the-mind with your target audiences.
Tips For Getting Followers On Twitter
How to get followers on Twitter requires a different strategy than on Facebook or LinkedIn. Of course, on all three social networking sites you want targeted connections. In other words, you want people who are interested in what you have to offer and people from whom you can learn.
Do Good Deeds As Part Of Your Online Book Marketing Strategy
Effective branding of yourself or your book online takes repeated exposure to your target audiences. And continually tweeting "Buy my book" on Twitter or writing this same thing for your Facebook updates is not an effective way to build a relationship with people who might then buy your book.
Amazon Book And Product Reviews Offer Introverts An Easy Way To Shine
Writing an Amazon book or product review is an excellent opportunity for an introvert to get positive online exposure without worrying about having to engage in "conversation" with others.
You Should Create A Sense Of Urgency For Your Products Or Services
Creating a sense of urgency when selling a product or service can increase your sales - especially if you understand your target markets and which "urgency" triggers will appeal to them.
Book Authors Need A Website That Effectively Sells Their Book
If you're a book author, you want to make it as easy as possible for people to say yes to your book. To do this you must have a website (people buy books online) and you must have a website that makes it easy for potential book buyers/readers to know what your book is about and what you are about.
If You've Put In The Effort To Write A Blog Post, Make That Post Easy To Read
Blog posts that make it difficult for people to read the posts with ease are an invitation to click away without reading the posts.
Do You Want To Know What Twitter Is All About?
Twitter is the microblogging platform that has been getting a great deal of buzz in recent months. And if you want to take advantage of the opportunities on Twitter, start off doing things correctly.
Book Authors Should Share Free Content On The Internet
Book authors sell their books -- the fruits of their writing labor. Thus it may seem counterintuitive to recommend that, for online book marketing success, book authors must be willing to share abundant free content.
Make It Easy For People NOT To Click Away
Here are examples of the smallest things that can make or break a good website visit experience.
You Must Use Social Media To Promote Your Brand
If you think Twitter, Facebook, and other online social media communities are only for teens, you're missing out on valuable and free marketing platforms for your brand (book, business or product).
Marketing Your Book: 5 Tips For Choosing The Domain Name For Your Website Or Blog
As part of an overall marketing plan, having your own website or blog on which to market your book is a very good idea. You'll have a place to send fans and potential fans where they can get the in-depth information that you'd like them to have about your book.
How Authors Can Use Their Books As The Basis For An Internet Business
Whether you have a fiction or nonfiction book, there's a lot more gold in that tome than you may realize.