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Articles by Ray Edwards
A lot of people starting their online business have a hurdle right out of the gate: They can't get a merchant account, or they're afraid they can't get a merchant account. For some people, this is the hardest part about starting their online business.
How To Increase Opt-in Page Conversions
Lately, Internet marketers have been telling me, "Ray, people don't opt-in to squeeze pages nowadays. They just don't opt-in like they used to". Do remarks like this have you nodding in agreement?
I often speak at seminars and conventions. One of the most common questions I am asked by copywriters is, "How can I find clients?" It's a question that plagues many copywriters.
This article is titled How to Destroy Your Competition. I don't mean to offend anyone with sensationalism, but I wanted to pique your curiosity.
Niche Marketing For Bigger Profits
Today, we'll talk about how you can cash in with the power of niche marketing.
Automatic Testimonials - Forever!
Marketers know the value of good testimonials, yet they often struggle to get enough good testimonials for their website. You know, those fantastic testimonials - audio or video -- that tell people how great you really are!
I get a lot of questions from clients and students and people who read my blog asking, "How do I get started testing and tracking? I know I should be split-testing and tracking my sales copy, but I don't know how!"
My subject today is a popular one: Rapid list building made easy. I get a lot of questions asking how to build a list and do it quickly.
Using Audio To Boost Conversions
In an earlier article, I explained how you can use audio to collect and share testimonials. Audio is also a great tool to increase conversions. If you're looking to boost sales, audio could be the secret weapon you've been looking for.
No More Hype - Copywriting Made Simple
Have you seen all the hype lately? Online copy is filled with hype which frankly doesn't work. It turns off the readers, the clients, even other copywriters! Despite these problems, copywriters still churn out hype-filled copy (I admit, I've been guilty myself on more than one occasion!). How do we avoid writing hype-laden copy?
Let's get one thing straight right up front: I don't believe there is such a thing as Writer's Block. I believe it is a mythological beast that we've created. In reality, there's only a state called "not writing".
Turbo-charge Your Product Launch
You may be wondering if product launches work. Marketers ask this question all the time. Everyone knows how to do it, but is it still worth doing? Why?
Boost Conversions By Reading Books
Are you interested in getting better results from your copy? There are many great books on copywriting and marketing that can help you. You can learn how to write copy that sells by reading books on the subject. Even books that are on different topics can improve your writing skills.
Avoid The Three Biggest Mistakes Made By Copywriters
There are three common mistakes copywriters make which hurt sales and reduce the number of opt-ins. The aim of direct-response copywriters is to get a response, but these simple mistakes can render your written copy ineffective.
Long Copy Sales Letters - Do They Really Work?
Many people that I speak to think long copy is dead. They say that nobody reads it, it's not effective any more, that long copy is hopelessly old-fashioned and out-of-date. I think that the demise of long copy has been exaggerated. Long copy still works and lives.
Do Squeeze Pages Still Work For List-Building?
Are you wondering if squeeze pages still work well to build your email list?
The List-Builders That Still Work: Squeeze Pages
Are you wondering if squeeze pages still work well to build your email list?
The List-Builders That Still Work: Squeeze Pages
Should you use a "squeeze page" on your website, or have these pages lost their effectiveness?