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Articles by Robert Deigh
Yikes! I Just Landed A Television Interview. Now What?
Television interviews are, by far, the trickiest of all press encounters but they can also be the most rewarding in terms of your public relations efforts. Welcome the opportunity to appear on TV, and be prepared. By remembering a few rules and practicing, anyone can look and sound big on the little screen.
Use PR To Reach Your Customers And Other Audiences On An Emotional Level
Using public relations is more often about making an emotional appeal to your audience rather than addressing only logic and reason.
Radio Is The Most Intimate Medium. Use It To Boost Your Public Relations
Executives who want exposure on television -- but who have not had much experience in front of the camera -- should first consider landing a radio interview or two as a way to hone their voices and practice answering questions effectively live on the air. Radio should be part of your public relations activities.
Eight Great PR Tactics For Winning Visibility At Trade Shows
Trade shows can be a real boost not only for finding prospects but also for your overall visibility as an organization. Before you go though, you need to be well prepared. Good prep means finding the right audiences, setting realistic budgets, getting high-visibility booth space and determining who and what will be in your booth. Now is the time to think about using good public relations tools to boost your visibility and build your business.