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Articles by Sharon Gantt
Great Web Design Can Kill Your Conversions
Your web site exists for a purpose. It exists to market your product or service, make a favorable impression, and induce people to come back regularly. Unfortunately, a lot of web sites (and advertising in general) falls for what we call the "beauty myth". We've all seen ads on television that have been stunning, innovative, brilliant pieces of cinematography. An example is the Honda "Cog" ad, which can be found on YouTube.
Why Just Advertising Isn't Enough.
After you've started your pay-per-click (or other) advertising campaign, the next strategic decision is "What's next?" The answer is also strategic - get a marketing plan in place.
Why Just Advertising Isn't Enough.
After you've started your pay-per-click (or other) advertising campaign, the next strategic decision is "What's next?" The answer is also strategic - get a marketing plan in place.