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Articles by Steve Renner
Search Engine Marketing Revealed
"SEM" or simply search marketing is about attracting people who search on particular words ("keywords") and phrases ("keyphrases") in the search engines to visit your website.
Understanding The Basics Of Search Engine Marketing
For most Internet users it's virtually second nature to use a search engine to look for information, products or services.
The Power Of Search Engine Marketing
Typically, the higher the appearance of your listing in the search engine results pages or "SERPs" the greater the number of prospects who will click on your listing and visit your page.
The Essentials Of Search Engine Marketing
As you might imagine, listings that appear on the first page of results - whether paid or organic - tend to attract the vast majority of clicks on the links included in their listings and, consequently, traffic to their websites.