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Articles by Tom Lambert
Leading To Success Via Customer Engagement
Customer Engagement is delivered by simple human relationship building. It is not a computer program, as promised by the misleadingly titled "Customer Relationship Management systems". It arises through a sensitive conversation where values are exchanged and involvement grows. Providing the right environment that fosters these types of relationships is essential to get good customer related results and to recruit and retain top quality staff.
Customer Engagement Meets Humpty Dumpty The Psychologist
Understanding customer engagement is the key to continuing business success. Being able to measure it provides you with the detailed knowledge to build your customer engagement throughout your organisation. This knowledge then enhances your ability to build and sustain a competitive edge that is firmly based on having the best sales force in the world - your engaged customers - working for you in all economic and business conditions.
Customer Engagement - Tough Times Need Tough Answers
In tough trading times keeping valuable customers is the key to long term success. When customers are engaged with your company then, not only do they stay with you but they actively promote your company to others. This article uses examples to show why this is true and leads on to what you can do about it to ensure your survival and success.