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Articles tagged "advertising":

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238 articles found

The Greatest Copywriting Skill & How To Learn It

By Dan Lok

The most powerful skill you can have as a copywriter is getting inside your prospects head and talking to them in their language. When you do that, and do it well, they’ll listen to you. When you’re talking to them about their most pressing problems, their most dire needs, and deepest desires…in their language…magic happens.

How To Get Results With PPC Advertising

By Eugene Rivera

If you are new to PPC search engines then trying out a few free ones may be a good idea until you get the hang of how they work. Once you know how to bid and how bidding works, move on to some of the larger pay per click engines like Findwhat and 7search or even Google Adwords.

The Edge Gives You The Confidence To Succeed – By Tommy Hill

By Tommy Hill

I hire recruit & train business executives, entrepreneurs, and savvy business minded individuals. If you would like to make $300 - $1000 dollars a day. call me. Tommy Hill (614) 288-7835

How To Breathe Life Into Your Sales Copy With A Stronger Offer

By Dan Lok

If you want a huge leg-up on your competitors…you MUST test as many components of your sales copy as possible. It’s the one thing that distinguishes good results from the superb. Done right, testing and refining your offer can put you into a whole other league of success. A powerful offer is one of the best ways to tilt the deck in your favor and get more sales.

How To Increase Web Site Traffic Using Article Marketing

By Robert Billings

Article marketing works fantastic for increasing the traffic coming to your website. For anyone who isn't familiar with it, it's the process of writing articles about the topic of your website and submitting them to "article directories" on the internet.

Pay Per Click! What Is It?

By Robert Gantt

Typically Pay Per Click ads are the first results presented following a search query on a major search engine. If consumers then click on an advertiser's link and visit their site a charge is accrued. There is no charge just for seeing the advertiser's 3 line ad copy. The consumer must actually click on the link. The quality score determines link position on a results page. It is made up of the advertiser's bid price and the ad click-through rate also known as ctr.

Touch Your Prospect’s Soul With Empathetic Copywriting

By Dan Lok

It has often been said that copywriting is science and art. And the best copywriters will be the first to tell you it’s an endeavor with a life-long education. You can set your copy apart, be unique, and find your own personal style by going within. Forget books for a while.

Increase Your Profits By Outsourcing Your Online Advertising

By Robert Gantt

I don't have to tell you that search engine advertising has exploded. Prior to 1997 it hardly existed. You certainly wouldn't have called it an industry. By 2003 it had grown to $1.6 billion almost 28% of all online advertising spending.

Advantages Of PPC Over SEO

By Robert Gantt

Recently advertising and marketing strategies and tactics have been revamped in a major way. A lot of it has to do with the impact of the Internet and its mass appeal. According to most research done today, the electronic media might be having a more effective impact on the masses than the print media. Advertising, and its daddy, marketing strive to make your product or services visible to the maximum number of buyers.

Make Sure Your Website Is Found On The Major Search Engines

By Robert Gantt

When it comes to getting good traffic to your online business, there are many techniques that you can use, but pay per click advertising is one of the most effective. Whether you are a business that has just taken a step into online marketing or you are well established and just trying to help customers find your site, pay per click advertising, sometimes abbreviated to PPC, is something that you cannot afford to ignore.

How To Effectively Use Testimonials Online & Offline

By Dan Lok

I’m always amazed when I come across a sales letter, usually online, and there are NO testimonials. They’re powerful response and conversion boosters and are so easy to implement. You’re only hurting your own marketing efforts, and leaving cash on the table, if you’re not using them.

For Copywriters Only: A Guaranteed Way To Eliminate Writer’s Block Forever Starting With Your

By Dan Lok

Maybe you’re one of the few who never suffer from writer’s block. But since you’re reading this then I’m guessing you’re not one of the few. It’s ok. As you gain more experience you’ll naturally figure out what works best for you. What follows is a technique to get you writing that never fails to work. And it doesn’t really matter where you begin your next killer sales letter.

3 Response Killing Direct Mail Copywriting Mistakes & How To Easily Avoid Them

By Dan Lok

Your constant challenge as a direct mail copywriter is to effectively communicate with target markets in their language. Many writers specialize in one or two niche areas. It doesn’t matter. Even seasoned writers sometimes drop the ball and make easily avoidable mistakes.

5 Powerful Copywriting Tips & Why You Should Use Them

By Dan Lok

One great thing about copywriting is it’s a never-ending discovery. There’s literally no end to your copywriting education. That sentiment has been echoed by all the great copywriters through the years. And quite often an experienced writer will re-discover things learned before.

5 Website Content & Design Mistakes That Kill Conversions

By Dan Lok

It’s sad but true. Most of us humans shoot ourselves in the foot in countless ways. And the same applies to very basic, avoidable website mistakes that only encourage visitors to exit stage right. You have more than enough issues and obstacles getting visitors to your all-important piece of web real estate.

Television Production 101

By Lou Bortone

Producing a television ad for your small business can seem a daunting, intimidating and expensive task. Fortunately, with today’s easy access to the tools and technology of TV production, creating a TV spot is well within your reach. TV production veteran Lou Bortone explains how.

How To Create Viral Marketing

By Lou Bortone

Word-of-Mouth marketing may be the oldest form of advertising but, as a marketing discipline, "WOM" is still a relatively new phenomenon. Viral marketing, buzz marketing, blogging, community marketing, customer evangelism and other "consumer-to-consumer" techniques all inspire people to recommend your product or service. Here are several tips for creating word of mouth advertising.

Post Ads To Craigslist Step-by-Step

By Chris Rohrer

Learn how you can use the power of Craigslist to earn extra money online. See stepy-by-step how to post ads on Craigslist so you have success and see amazing results.

List Building - 12 Secrets To List Building Mastery

By Christopher Dittemore

List building is actually quite simple. List Building is important to the continued growth of your online business. Seeking out more and more information in this endeavor will grow your business to strong steady profit stream.

Sales Management Strategy

By Adam Mussa

There are a number of sales management strategies one can implement to make his company a success. The key is to find the sales management strategy which best fits your business philosophy and go from there. Implement the sales management strategy that you find works best and you will be amazed with the results. Sales management strategies are great tools for all companies, and can play a large part in making your company a sensation.

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