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Branding Your Business To Bankruptcy
There are effectively two types of advertising ' direct response advertising and brand advertising. One of the great lies of advertising is "Get your name out there and run some ads." This lie was the key reason for the big DOT.COM crash in 2000.
The Ultimate Marketing Secret - People Buy On Emotions, Not Logic
The Ultimate Marketing Secret - People Buy on Emotions, Not Logic I often meet people who will insist that they only ever buy on logic. There's a big difference in what people say and what they do! If it was true that everyone only bought using logic, they would all be driving Skoda's!
The Number 1 Fatal Mistake Made By All New Internet Entrepreneurs
Looking for a great product to sell before researching and selecting the market is the single biggest, and most fatal mistake 90% of new entrepreneurs make.