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Articles tagged "brand":
49 articles found
Personal Branding - Do Your Marketing Materials Make Your Spine Tingle?
Do your small business marketing materials, and the personal brand image you project make your spine tingle? Or, do they look like your eight year-old child designed them? If any of them give you shame, they're your "marketing package blunders". Find out why you need to fix them, and get tips how. If you do, you'll sell more of your products and services!
Engage Your Shoppers' Senses To Get Their Sales
Successful retailing is much more than a product and a shopper. That's only the introduction. To get to the marriage, you've got to do the courtship. This article introduces the reader to one of the more "fun" aspects of the courtship process.
Build Your Business Through A Powerful Value Proposition
In a great economy, being undistinguished is a kiss of average. when the economy is southbound, however, it is the kiss of death! Retail survival must be an act of sheer intentionality. This article makes a case for building a prosperous business on the back of a powerful value proposition. Then it shows you how to do so.
How Does Branding Help In Retaining And Getting Repeat Customers
This article explains how branding can help a business in retaining customers and getting repeat business.
Culture And Collusion- Condoning Corporate Anarchy (Part Two)
This article provides examples of organisations who have and haven't attempted to manage culture and protect brand value
Culture And Collusion- Condoning Corporate Anarchy (Part Two)
This article provides examples of organisations who have and haven't attempted to manage culture and protect brand value
Where To Put Your Contact Info On A Trifold Brochure
When you're designing a trifold brochure, you have to put your contact information someplace on the brochure. The only question is, where?
Rebranding Is An Excuse To Party In Your Business
Once the redesign is done, many small businesses launch it silently. They change their logos, business cards, and websites one day—sometimes without so much as an announcement or a "By the way... " to their customers. Not only are they potentially confusing and alienating them, but they're also missing out on a great excuse to party!
How To Stand Out At A Trade Show
If you're setting up a display at a trade show, you have to do more than just pay for a booth space, put on a nice outfit that morning, and walk in the door for your company to get real results. You have to think about how you'll cut through all the "noise" to get in touch with your target audience.
Why Your Business Brand Shouldn't Be An Exact Mirror Image Of You
Customers and prospects are more concerned about their needs, their businesses, and their situations than they are about how good you are. What they want to know is how you're going to help them. And if you're a one-person business, they're likely to be more concerned about the fact that you're the only one there rather than being thrilled about your experience.
How Your Business Should Act Like A Snowflake
Just like snowflakes, your business will have several different types of uniqueness. On the surface, you'll want your brand and marketing materials to look unique, so that when all of your materials go out, they can stand out from your competitions'.
Does Your Firm Have A Compelling Position?
Many firms follow a shotgun approach to their messaging and how they position themselves in the marketplace. Sending out inconsistent communication about what they do best, what sets them apart from the competition and why.
Time To "Get Over" The Rainbow (in Your Logo, That Is)
Ah, rainbows. They're beautiful things, stretching across the sky, like Mother Nature apologizing for wet, nasty weather. It's no wonder that so many people love them. But, love can quickly turn to hate if you use a many-colored palette in your business brand.
5 Easy Ways To Revamp Your Brand
In our tear-down-and-rebuild society, we might be better off to keep what is there and just put a new face to it by revamping your brand while the structural underbelly remains the same.
Your Firm Has A Story To Tell. It's Your Job To Sell It!
Humans are emotionally driven and directed beings and will pay more and purchase more from those firms and individuals that hold both: mental and emotional real estate in the minds and heart of their customers.
7 Really Good Bits 'o Advice For Creating Consistent & Powerful Content
"You need a content-rich website." "Content is king." "It's all about the content." If you're in business, you're hearing how important your content is to your lead generation, brand-building, and (especially) profits. But...What are the guidelines for good, solid content -- especially as a strategy for long-term success? The "Content Lovers" of Epiphanies, Inc. reveal the insiders' scoop.
Your Customers Increasing Choice & Decreasing Attention Span Spells DANGER
A state of constant partial attention, combined with a plethora of choice in both products, services and from whom they are consumed, means that your chances of being noticed in an ever deepening "sea of competition" are not only slim, they will continue to get slimmer in the future!
The Brand Market Place In China
Global marketing brand strategies show effective results, but they generally cannot be applied on local market. Brand capital is one of the key drivers of growth in the business world. Managing brands in China has become a crucial component to success. We will focus on various examples, to reach a recipe that both limits the level of risks that can occur when setting up a brand in China, and that actually adds value to any kind of business.
Branding - Make Your Business Unforgettable
Becoming more memorable to your customers is what successful branding is all about. Find out about some easy-to-implement tips you can use to build a stronger brand!
Why Your Personal Brand Is More Public Than Ever
One of the very first things you learn as a Guerrilla Marketing is that EVERY contact with your customers and prospects is marketing. Each and every point of contact - from the way you answer your phone to your e-mail signature to your website to those goofy photos you posted on Facebook - makes up your personal brand.