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Articles tagged "color palettes":
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The Building Blocks Of Visual Vocabulary: Flexibility
Just like the sidekicks help out a superhero, your Visual Vocabulary together with your logo helps put the kapow into your brand identity. These Visual Vocabulary "sidekicks" are the graphics, font styles, colors, and layouts you use in your materials, and even the type of paper you print your materials on. One of the best features of a Visual Vocabulary is its flexibility.