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TV Advertising - Direct Response Television As Part Of Your Income Plan (Part 1)
Television, or to be more precise, DRTV, is the latest direct marketing tool, and a great opportunity for small businesses. That's because it provides a way to connect with a huge audience directly in their homes and of giving a product demo effectively, efficiently and profitably.
Radio Advertising-Ride The Radio Waves To Instant Income (Part 2)
Radio has been relegated from being a primary medium to being more of a companion medium these days. Nevertheless, people still tune in to their favorite station for reading, having dinner or driving. Radio instills loyalty in its listeners. This is a valuable quality that can be successfully and profitably utilized by direct marketing professionals, yet they seem to have a negative image of the radio as an effective direct response medium.