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Articles tagged "malcolm gladwell":

2 articles found

Build Your Expert Status To "Tip" Your Audiences In Your Direction

By Adele Sommers

Why is developing "expert status" so important in business positioning these days? Because as consumers, our ability to focus our attention has reached an all-time low due to the deluge of information and advertising we contend with today. We thus lean on know-it-all experts, or "mavens," to give us authoritative advice on what to think, do, or buy. This article offers a three-stage process for building a maven reputation in your field.

Closing The Sale Is The Tipping Point

By Daniel Sitter

You will know when you achieve the rank of professional salesperson when you deeply understand this simple proclamation: Too many salespeople succumb to the complexity and awe associated with the "science of closing." Learn to think of the close as simply the "Tipping Point" in the selling process. Perhaps this idea will remove some of the pressure so many salespeople experience while considering closing.