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Articles tagged "mastering marketing":
47 articles found
When Playing BIG, Old Stuff Will Come Up
Previously I talked about Going BIG or Going HOME. That's all well & good, but what about all the emotions that arise when you take a great big leap of faith & step into your purpose AND your future, at the same time. Unexpected stuff comes up even stuff you thought you'd ALREADY dealt with. I'm going through this right now. Read on to learn how I'm getting over it & stepping into my future, despite the stuff that's coming up.
In this article, I share with you the mindset I've adopted to help me look beyond my current "results" and reach much higher. Here's to you doing the same!
Make A Decision And "The Way" Will Show Up
I've discovered something really interesting in terms of human behavior. I'm shocked to notice how often people stop themselves by using excuses for not doing something in their business, and in their lives. To discover my 5 step formula for getting out of your own way, read today's article.
To Market Or Not To Market: The Double-Edged Sword Of Self-Promotion
This article deals with the wicked and wily double-edged sword of self-promotion. Have you ever felt strange about marketing your services for fear of people thinking that you're desperate, that you NEED business? In this article, I share with you my formula for avoiding the awkward predicament of self-promotion and exactly what to say to not seem desperate for business.
I often talk about making it EASY for people to work with you. Here's my experience: when you make it easy for people to work with you, they do. When it seems too difficult and convoluted, they don't. That's probably what your prospects are experiencing too when they encounter your materials. Find out how to make it a no-brainer to work with you, in this article.
Make Your Initial Offer Irresistible And You'll Have To Start Fighting Off New Clients
PULLING clients in is not only more FUN than pushing hard, it's MUCH easier. Who wouldn't rather have clients call THEM rather than pounding the pavement? Problem is, very few solo-entrepreneurs actually do anything about PULLING clients in. Most just wait for clients to come to them, with little strategy involved. For me, it's all about the Irresistible F.R.E.E. Offer and this article will walk you through how to create one
It Ain't Over Til It's Over (Especially When You're Closing The Sale)
The saying, "The opera ain't over until the fat lady sings" was originated with a sports broadcaster on a TV newscast to illustrate that while a game had just been won, the series was not over yet. And it's not just for sports or opera. In Client Attraction, it's the same, especially when you're closing the sale and new clients get cold feet. Read about my remedy for this article.
To Turn More Prospects Into Paying Clients, You Must Give Them Options
As a budding solo-entrepreneur, I offered only one rate: "This is what I charge; take it or leave it." So, people would either take it OR leave it. Thing is, most people like options. The minute I realized that, I signed clients up in droves! (You can too.)
To Turn More Prospects Into Paying Clients, You Must Motivate Them!
When talking about their business, most solo-preneurs make the mistake of describing exactly what they do, in boring detail. Hate to say this, but, so what... nobody cares. Instead, if you want to quickly get their attention and turn that prospect into a paying client, you'll want to say the words that will motivate them to work with you. My own personal list is all laid out in this article.
NEVER Answer The ONE Question Prospects Always Ask (If You Want Clients)
Prospects ask all sorts of questions when they meet you. But there's one question you'll almost always get and it's the ONE question you should NEVER answer. Otherwise, you've lost that prospect on the spot. Find out which question and how to use my very own Verbal Kung Fu script for avoiding the question and setting yourself up for closing the sale. It's all in this week's Client Attraction article.
Your Mental Attitude Dictates Your Number Of Clients AND In-come
You may be working your tail off to market your business and yet you're still wondering why it hasn't "happened" yet. I've seen it thousands of times. An entrepreneur is seemingly working HARD to get clients, working like a dog to bring in some good in-come and yet, the results just aren't showing up. Read more about what's holding you back, in this article.
You MUST Say Yes To The Business (And In-come) Within Your Reach
Have you ever felt on the verge of something big in your business, that the next level is just within your reach, and at the same time, wondering if you have what it takes to make it happen, if you can handle it? Read more about saying "YES" and reaching that next level.
It ALL Has To Match If You Want To Create The Ideal Business
Many solo-entrepreneurs market 'til they're blue in the face, and STILL don't attract ideal, high-paying clients. They're seemingly doing all the "right things", but producing no real results and not seeing the kind of success they so desperate want. Most of the time, it's beyond simple marketing issues. It's what's going on INTERNALLY that's botching your results: THE MINDSET.
Are You Blaming Others Because You Don't Have Enough Clients?
Many people blame others for their situation. In fact, one of the themes running through my life and the lives of my clients is that of Personal Responsibility. If you've been to my workshop and on any of my calls, you know that I believe strongly in taking responsibility (I often call it 'The No Excuses Approach') and how you cannot achieve BIG success without it. Few marketers talk about it, but it's crucial to success.
Exhaustion Is Not Client Attractive
It seems that every time I turn on the radio or television these days, you hear people talking about the American economy in a negative way. What's interesting is that some self-employed professionals are ready to close their business due to the economy, while other global entrepreneurs couldn't be happier. Read this article to discover the secrets to becoming a recession buster.
UNDERvaluing What You Offer? You May Be Losing Clients
There's always been a question in my intake packet for private clients titled, "What is holding you back or slowing your progress?", as it relates to attracting the clients they need. Having worked with many hundreds of clients over the years, I've seen it ALL. Many question their ability to bring VALUE into the marketplace and this costs them lots of potential clients. See how, and what to do about it, in this article.
7 Client Attraction Questions You Must Ask Your Target Audience
Most entrepreneurs never been shown how to research their target audience and market themselves effectively. One easy way to attract more clients is to think like they do. Read this article to learn how to research your target audience as if your business life depended on it (because it does!!).
I Wish I Could Share This Client Attraction Secret With You Personally
Contrary to popular belief, you don't have to quit your corporate job to become a client attractive entrepreneur. In fact, you don't even have to have a job in the first place. Read this article to discover the secrets you need to own a business and keep your day job!
Think Like An Instant Billionaire
Most solopreneurs I've talked to over the years have VERY LOW expectations of what they can actually make in self-employment. Believe me, it's so much more than you think, but you've got to wrap your mind around it. One easy way to stretch your thinking about what's possible for you is to begin THINKING and LIVING like a Billionaire. Do you have what it takes? Let's see!
Turn Indecisive Prospects Into Paying Clients
Imagine that you've marketed your services, attracted a prospective client, set up an initial consultation and gone through the whole sales process. Sometimes, no matter how hard you tried, that prospect didn't sign up on the spot. This probably means you've lost them for good... UNLESS you know about the proven method to get indecisive prospects to slide right into your practice, instead of slipping through your fingers.