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What's A "Platform" And Why Does An Writer Need One?
These days every writer needs a platform. In particular nonfiction writers must build a platform long before they ever approach an agent or a publisher. Discover the numerous ways to go about constructing this publishing necessity and the one easiest one for most writers -- writing articles and publishing them on the Internet.
The Five Key Marketing Elements Critical To Publisher Interest In A Nonfiction Book
The author's platform is her established audience following and the way to reach readers through a large database, syndicated radio show, national television show, magazine column, large and well-known company—in other words, name recognition on a large scale.