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33 articles found
Six Simple Marketing Tools For Brick-and-Mortar Retailers
Learn six simple marketing tips for promoting your brick-and-mortar retail business.
Press Release: Discover 5 Crucial Tips To Get Powerful PR Now!
Imagine floods of people visiting your retail store or Web site, and buying $1,000's of dollars of product...and you didn't have to spend a dime! The MOST powerful promotional tool on the planet--a Press Release--is available to just about every business. Yet, over 90% of businesses never submit one. Discover 5 crucial tips you need to know so you can get some PR!
The Public And The Media Like People To Apologise When Necessary
Business and community organisations can learn a lot by using the word 'sorry' when explaining their mistakes to the news media
What Not To Do In A Media Encounter
A list of 10 common mistakes people make when dealing with the news media.
How To Not Appear In The Media - Use Jargon
Many a media interview has not made it to the public because it was riddled with jargon, business speak or goobledygook. This article talks about that problem.
Helping The Journalist Can Pay Off
Helping the journalist does not mean crawling to them. It means making them think better of you by helping them do their job and this is what this article is about.
A Checklist Before A Media Interview
This article looks at the main points needed by anyone who is preparing to deal with a media interview, be that on television, radio, in the press or on the internet.
Don't Be Frightened Of A Hard Media Interview
A lot of people are terrified about handling a tough media interview and this article shows them the basics for not only getting through such a frightening experience but, hopefully, coming out as a winner.
Yikes! I Just Landed A Television Interview. Now What?
Television interviews are, by far, the trickiest of all press encounters but they can also be the most rewarding in terms of your public relations efforts. Welcome the opportunity to appear on TV, and be prepared. By remembering a few rules and practicing, anyone can look and sound big on the little screen.
Your guide to choosing, briefing and retaining the freelance marketing copywriter that's right for you, your business and your bottom line.
Is Linking Important To Your Page Rank?
look at why linking is important to your page rank
Use PR To Reach Your Customers And Other Audiences On An Emotional Level
Using public relations is more often about making an emotional appeal to your audience rather than addressing only logic and reason.
Book Signings: A Goldmine Of PR And Sales
If you are wondering what the best way is to get national pr for your book and drive sales into new and exciting markets. Then look no further. Book signings are a goldmine of pr and can give you the national exposure you need for your book.
Reasons Why Talk Radio Is The Secret To Your Success!
Looking for a new way to get national pr for your book, product or service. Well talk radio is one of the best ways to get national media attention in a fast time span! Read on and see some reasons why it is easier to get national pr than you think!
5 Easy Tips To Becoming A Great TV Guest!
If you have ever thought about using the media to get your book, product or service the attention it deserves you are not alone. TV is one of the best channels to use to reach your consumers...so why not be the best guest that you can be. Here are 10 great tips to get you started!!!
Eight Great PR Tactics For Winning Visibility At Trade Shows
Trade shows can be a real boost not only for finding prospects but also for your overall visibility as an organization. Before you go though, you need to be well prepared. Good prep means finding the right audiences, setting realistic budgets, getting high-visibility booth space and determining who and what will be in your booth. Now is the time to think about using good public relations tools to boost your visibility and build your business.
How To Marketing In Your Local Community
For most small businesses, all marketing is local marketing — as it should be. But even if your company is regional or national in scope, it's a good idea to "go local" to select, targeted communities.
5 Steps To Writing A Brilliant Press Release
If you want to get publicity for your business via the media, press releases are an excellent way to do it. Here are 5 ways to boost the appeal of your press release.
Press Release Or News Release Tips
Tips to writing an effective press release or news release are provided. The key to success in getting media attention is to do it right, we offer tips on how to do that. Get the attention your business deserves with the ideas outlined here.
How Press Releases Support Search Engine Marketing
Press releases are a critically important component of your search engine optimization strategy. A how-to article on using PR to create links to your site--one of the most important factors in your Google ranking.